PASTA MCP-6320
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMERY
1. INDUSTRY OVERVIEW II-1
Pasta: A Snapshot II-1
Pasta: Winning all the Way Amid Recession II-1
Whole Grain Pasta: Order of the Day II-1
Australian Durum - Highly Preferred for Preparation of Pasta
Products II-2
Durum and Pasta Markets Witness Slow Growth II-2
Current and Future Analysis II-3
Per Capita Consumption of Pasta II-3
Table 1: Per Capita Consumption of Pasta (In Kilograms Per
Annum) in Select Countries for the Year 2008 (includes
corresponding Graph/Chart) II-3
Global Production of Pasta II-4
Table 2: World Pasta Production (2008): Percentage Breakdown
of Production Volume (in Tons) by Select Regions (includes
corresponding Graph/Chart) II-4
Table 3: Production of Pasta (In Thousand Tons) in Select
Countries for the Year 2008 (includes corresponding
Graph/Chart) II-4
Export/Import Scenario II-5
Table 4: Global Imports of Pasta & Couscous (2008):
Percentage Breakdown of Value Imports by Select Country -
Australia, Austria Belgium, Canada, France, Germany, Hong
Kong, Japan, Netherlands, Spain, Sweden, Switzerland, UK,
USA, and Others (includes corresponding Graph/Chart) II-5
Table 5: Global Exports of Pasta & Couscous (2008):
Percentage Breakdown of Value Exports by Select Country -
Austria, Belgium, Canada, China, France, Germany, Indonesia,
Italy, Japan, Republic of Korea, Russia, Thailand, Turkey,
USA, and Others (includes corresponding Graph/Chart) II-5
2. PRODUCT OVERVIEW II-6
Introduction II-6
Historical Background II-6
Raw Materials II-7
Pasta Categories II-7
Fresh Pasta II-8
Dry or Common Pasta: II-8
Accompaniments II-9
Pasta Manufacturing Methods II-9
Pasta Types: A Snapshot II-10
Select Pasta-like Shapes II-10
Select Tubular Pasta II-11
Select Strand Noodles Types II-12
Select Ribbon Pasta Noodles Types II-13
Select Micro Pasta Types II-13
Select Stuffed Pasta Types II-14
Other Select Types II-15
Home Made Pasta - Increasing in Popularity II-15
TA.XTPlus Texture Analyzer - An Overview II-15
3. PRODUCT LAUNCHES II-16
The Black Trumpet Restaurant Introduces a New Menu II-16
Domino's Pizza Launches a New Pasta Range II-16
Land O'Lakes Rolls Out Low Fat Macaroni & Cheese II-16
Conte's Pasta Unveils a Range of Pierogi and Pasta for a
Private Label II-16
Tomy Introduces a Pasta Making Machine II-16
Caesar's Pasta Unveils Two New Pasta Varieties II-16
Bertagni Launches Flat Pastas II-17
KFC Introduces Cheezy Chikaroni Pasta II-17
Namib Mills Introduces Pasta la Vita II-17
American Italian Pasta Company Introduces Pasta Lensi Pasta
Chef Dry Pasta II-17
Barilla Rolls Whole Grain Pasta II-17
American Italian Pasta Introduces Heartland Perfect Balance II-17
Barilla Releases New Range of Pasta II-17
4. RECENT INDUSTRY ACTIVITY II-18
Lantmännen Cerealia and Rieber & Søn Ink Agreement II-18
Grupo SOS Purchases Bertolli Range of Products II-18
Golden Gate Capital Acquires Stake RomanoEs Macaroni Grill II-18
General Mills to Close Pasta and Bread Facility II-18
CJSC Chumak to Establish Pasta Factory II-18
Scan Buys Minority Stake in Matfabriken i Skandinavien II-19
TMT Finance Acquires Nestle SA’s Buitoni Pasta Plant II-19
US Pizza Restaurants Signs MoU with Royal Eateries II-19
Mitsui Takes over San Rallo Pasta II-19
Sadia Extends Big Foods Capacity II-19
Spoleto Takes Over Domino's Pizza II-19
Amish Naturals Takes Over Prima Pasta II-19
5. FOCUS ON SELECT KEY PLAYERS II-20
Archer Daniels Midland Company (US) II-20
American Italian Pasta Company (US) II-20
Armanino Foods of Distinction, Inc. (US) II-20
Barilla Holding S.p.A (Italy) II-20
Campbell Soup Company (US) II-21
ConAgra Foods, Inc. (US) II-21
Dakota Growers Pasta Company, Inc. (US) II-21
Fiori-Bruna Pasta Products, Inc. (US) II-21
General Mills, Inc. (US) II-22
New World Pasta Company (US) II-22
Nissin Foods Holdings Co., Ltd. (Japan) II-22
Sbarro, Inc. (US) II-22
Strom Products Ltd. (US) II-22
6. GLOBAL MARKET PERSPECTIVE II-23
Table 6: World Recent Past, Current & Future Analysis for
Pasta by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales in Thousand Tons for
the Years 2007 through 2015 (includes corresponding
Graph/Chart) II-23
Table 7: World Historic Review for Pasta by Geographic Region
- US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets Independently Analyzed with Annual Sales
in Thousand Tons for the Years 2001 through 2006 (includes
corresponding Graph/Chart) II-24
Table 8: World 12-Year Perspective for Pasta by Geographic
Region - Percentage Breakdown of Volume Consumption for US,
Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest
of World Markets for the Years 2003, 2009 and 2015 (includes
corresponding Graph/Chart) II-25
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Pasta Market Witnesses Rise in Sales III-1
Pasta Price Rises Sky High III-1
Table 9: US Pasta Market (2008): Percentage Breakdown of
Value Sales for Select Pasta Types -Canned Pasta, Dry
Pasta, Dry Pasta Dinners, Frozen and Refrigerated, Frozen
Italian Entrees, and Macaroni Products (includes
corresponding Graph/Chart) III-2
Table 10: Leading Pasta Brands in the US (2008): Percentage
Breakdown of Retail Value Sales by Select Brands - American
Beauty, Barilla, Barilla Plus, Creamette, De Cecco,
Mueller's, Ronzoni, Ronzoni Healthy Harvest, San Giorgio,
Private label, and Others (includes corresponding
Graph/Chart) III-2
Table 11: Leading Pasta Makers in the US (2008): Percentage
Breakdown of Retail Value Sales by Select Company -
American Italian Pasta Co., Barilla G and R F Lil S.p.A.,
Dakota Growers Pasta Co., Hodgson Mill Enterprises,
Interamerican Corp., John Zidian Co., Molino E. Pastif.F.
Lil De Cecco, New World Pasta, World Finer Foods, Private
label, and Others (includes corresponding Graph/Chart) III-3
Table 12: Leading Dry Pasta Makers in the US (2008):
Percentage Breakdown of Retail Value Sales by Select
Company - American International Pasta Co., Barilla Pasta,
New World Pasta, Private Label, and Others (includes
corresponding Graph/Chart) III-3
Impact of Low-Carb Diet Trend on the Dry Pasta Market III-4
Production of Pasta, Cookie and Cracker in US III-4
Import/Export Scenario III-4
Table 13: US Imports of Pasta (2008): Percentage Breakdown
of Value Imports by Select Country - Canada, China, India,
Italy, Japan, South Korea, Mexico, Philippines, Taïwan
(Taïpei), Thailand, and Others (includes corresponding
Graph/Chart) III-4
Table 14: US Exports of Pasta (2008): Percentage Breakdown
of Value Exports by Select Country - Australia, Bahamas,
Canada, Dominican Republic, Jamaica, Japan, Mexico, Saudi
Arabia, Singapore, Trinidad and Tobago, and Others
(includes corresponding Graph/Chart) III-5
Product Launches III-5
Strategic Corporate Developments III-6
Key Players III-7
B.Market Analytics III-10
Table 15: US Recent Past, Current and Future Analysis for
Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-10
Table 16: US Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-10
2. CANADA III-11
A.Market Analysis III-11
Outlook III-11
Import/Export Statistics III-11
Table 17: Canadian Imports of Pasta (2008): Percentage
Breakdown of Value Imports by Select Country - China,
France, Hong Kong, Italy, Japan, South Korea, Philippines,
Taiwan, Thailand, United States, and Others (includes
corresponding Graph/Chart) III-11
Table 18: Canadian Exports of Pasta (2008): Percentage
Breakdown of Value Exports by Select Country - Bermuda,
Mexico, Philippines, United Kingdom, United States, and
Others (includes corresponding Graph/Chart) III-12
B.Market Analytics III-12
Table 19: Canadian Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-12
Table 20: Canadian Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-13
3. JAPAN III-14
A.Market Analysis III-14
Outlook III-14
Product Launches III-14
Nissin Foods Holdings Co., Ltd. - A Key Player III-14
B.Market Analytics III-15
Table 21: Japanese Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-15
Table 22: Japanese Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-15
4. EUROPE III-16
A.Market Analysis III-16
Outlook III-16
European Pasta Market to Register Growth III-16
Pasta Market Witnesses Rise in Sales III-16
Retailers' Initiatives for Sales Promotion of Pasta III-16
B.Market Analytics III-17
Table 23: European Recent Past, Current and Future Analysis
for Pasta by Geographic Region- France, Germany, Italy, UK,
Spain, Russia, Turkey, and Rest of Europe Markets
Independently Analyzed with Consumption in Thousand Tons for
Years 2007 through 2015 (includes corresponding Graph/Chart) III-17
Table 24: European Historic Review for Pasta by Geographic
Region - France, Germany, Italy, UK, Spain, Russia, Turkey,
and Rest of European Markets Independently Analyzed with
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-18
Table 25: European 12-Year Perspective for Pasta by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, Turkey, and Rest
of Europe for Years 2003, 2009 and 2015 (includes
corresponding Graph/Chart) III-19
4a. FRANCE III-20
A.Market Analysis III-20
Outlook III-20
Pasta Market in France: A Glance III-20
B.Market Analytics III-20
Table 26: French Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-20
Table 27: French Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-21
4b. ITALY III-22
A.Market Analysis III-22
Outlook III-22
Pasta Market in Italy Registers Growth Amidst Economic Downturn III-22
Italian Pasta Exports Exhibit Substantial Growth III-22
Market Opportunities for Pasta III-23
Product Launches III-23
Strategic Corporate Developments III-23
Barilla Holding S.p.A - A Key Player III-24
B.Market Analytics III-25
Table 28: Italian Recent Past, Current and Future Analysis
for Pasta by Product Category - Fresh Pasta and Dried Pasta
Markets Independently Analyzed with Annual Consumption in
Thousand Tons for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-25
Table 29: Italian Historic Review for Pasta by Product
Category - Fresh Pasta and Dried Pasta Markets Independently
Analyzed with Annual Consumption in Thousand Tons for Years
2001 through 2006 (includes corresponding Graph/Chart) III-26
Table 30: Italian 12-Year Perspective for Pasta by Product
Category - Percentage Breakdown of Volume Consumption for
Fresh Pasta and Dried Pasta Markets for the Years 2003, 2009
and 2015 III-26
4c. GERMANY III-27
Market Analysis III-27
Table 31: German Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-27
Table 32: German Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-27
4d. THE UNITED KINGDOM III-28
A.Market Analysis III-28
Outlook III-28
Britain Witnesses Surge in Pasta Sales III-28
Table 33: UK Pasta Market (2009): Percentage Breakdown of
Value Sales by Select Pasta Types - Dry Pasta Shapes, Fresh
Cut Pasta, Fresh Filled Pasta, Fresh Pasta, Lasagna,
Macaroni, Spaghetti, Tagliatelle, and Other Dry Pasta
(includes corresponding Graph/Chart) III-28
Market for Rice, Noodles, and Pasta on a Growth Path III-28
Strategic Corporate Developments III-29
B.Market Analytics III-29
Table 34: UK Recent Past, Current and Future Analysis for
Pasta by product Category - Fresh Pasta and Dried Pasta
Markets Independently Analyzed with Annual Consumption in
Thousand Tons for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-29
Table 35: UK Historic Review for Pasta by Product Category-
Fresh Pasta and Dried Pasta Markets Independently Analyzed
with Annual Consumption in Thousand Tons for Years 2001
through 2006 (includes corresponding Graph/Chart) III-30
Table 36: UK 12-Year Perspective for Pasta by Product
Category - Percentage Breakdown of Volume Consumption for
Fresh Pasta and Dried Pasta Markets for Years 2003, 2009 and
2015 III-30
4e. SPAIN III-31
Market Analysis III-31
Table 37: Spanish Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-31
Table 38: Spanish Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-31
4f. RUSSIA III-32
A.Market Analysis III-32
Outlook III-32
Market for Pasta in Russia Remains Strong in Global Recession III-32
B.Market Analytics III-32
Table 39: Russian Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-32
Table 40: Russian Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-33
4g. TURKEY III-34
Market Analysis III-34
Table 41: Turkish Recent Past, Current and Future Analysis
for Pasta with Annual Consumption in Thousand Tons for Years
2007 through 2015 (includes corresponding Graph/Chart) III-34
Table 42: Turkish Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-35
4h. REST OF EUROPE III-36
A.Market Analysis III-36
Outlook III-36
Overview of Select Regional Markets III-36
Albania III-36
Pasta Consumption on the Rise III-36
Cyprus III-36
Panorama of the Pasta Segment III-36
Strategic Corporate Developments III-37
B.Market Analytics III-38
Table 43: Rest of Europe Recent Past, Current and Future
Analysis for Pasta with Annual Consumption in Thousand Tons
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-38
Table 44: Rest of Europe Historic Review for Pasta with
Annual Consumption in Thousand Tons for Years 2001 through
2006 (includes corresponding Graph/Chart) III-38
5. ASIA-PACIFIC III-39
A.Market Analysis III-39
Outlook III-39
Overview of Select Regional Markets III-39
Australia III-39
Suggestive Measures for Strengthening Foothold in the
Pasta Market III-39
India III-39
An Emerging Market for Pasta III-39
Imported Food Products Market Witnesses Rise in Import of
Pasta III-39
Indian Pasta Market: Drivers and Challenges III-40
B.Market Analytics III-41
Table 45: Asia-Pacific Recent Past, Current and Future
Analysis for Pasta with Annual Consumption in Thousand Tons
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-41
Table 46: Asia-Pacific Historic Review for Pasta with Annual
Consumption in Thousand Tons for Years 2001 through 2006
(includes corresponding Graph/Chart) III-42
6. LATIN AMERICA III-43
A.Market Analysis III-43
Outlook III-43
Brazilian Market Overview III-43
Production Scenario III-43
Current & Future Market III-44
Table 47: Brazilian Recent Past, Current and Future
Analysis for Pasta by Product Category - Fresh Pasta,
Instant Pasta, and Dried Pasta Independently Analyzed with
Consumption in Thousand Tons for Years 2007 through 2015
(includes corresponding Graph/Chart) III-44
Table 48: Brazilian Historic Review for Pasta by Product
Category - Fresh Pasta, Instant Pasta, and Dried Pasta
Independently Analyzed with Consumption in Thousand Tons
for Years 2001 through 2006 (includes corresponding
Graph/Chart) III-44
Table 49: Brazilian 12-Year Perspective for Pasta by
Product Category - Percentage Breakdown of Volume
Consumption for Fresh Pasta, Instant Pasta, and Dried
Pasta Markets for Years 2003, 2009 and 2015 (includes
corresponding Graph/Chart) III-45
B.Market Analytics III-46
Table 50: Latin America Recent Past, Current and Future
Analysis for Pasta by Geographic Region - Brazil, Mexico,
Argentina, Peru, Venezuela, and Rest of Latin America
Markets Independently Analyzed with Annual Consumption in
Thousand Tons for Years 2007 through 2015 (includes
corresponding Graph/Chart) III-46
Table 51: Latin American Historic Review for Pasta by
Geographic Region - Brazil, Mexico, Argentina, Peru,
Venezuela, and Rest of Latin America Markets Independently
Analyzed with Annual Consumption in Thousand Tons for Years
2001 through 2006 (includes corresponding Graph/Chart) III-47
Table 52: Latin America 12-Year Perspective for Pasta by
Geographic Region - Percentage Breakdown of Volume
Consumption for Brazil, Mexico, Argentina, Peru, Venezuela,
and Rest of Latin America for Years 2003, 2009 and 2015
(includes corresponding Graph/Chart) III-48
7. REST OF WORLD III-49
A.Market Analysis III-49
Outlook III-49
Product Launch III-49
B.Market Analytics III-49
Table 53: Rest of World Recent Past, Current and Future
Analysis for Pasta with Annual Consumption in Thousand Tons
for Years 2007 through 2015 (includes corresponding
Graph/Chart) III-49
Table 54: Rest of World Historic Review for Pasta with
Annual Consumption in Thousand Tons for Years 2001 through
2006 (includes corresponding Graph/Chart) III-50
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 40 (including Divisions/Subsidiaries - 42)
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Region/Country Players
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The United States 23
Canada 1
Japan 1
Europe 11
The United Kingdom 2
Italy 2
Rest of Europe 7
Asia-Pacific (Excluding Japan) 4
Latin America 1
Africa 1
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