1. Market Research
  2. > Internet Business Market Trends

Analysis of the Global Enterprise Social Networking Market

  • January 2014
  • 58 pages
  • Frost & Sullivan
Report ID: 1972786

Summary

Table of Contents

Increasing Awareness and Improving Value Propositions are Driving Adoption

Executive Summary

-Enterprise social networking (ESN) solutions provide collaboration capabilities similar to those found in consumer social media services. These tools are designed to enhance workplace productivity by leveraging the relationships among people and information.
-Employees are using ESN to help their organizations become more agile and responsive; categorize information and make it more accessible; manage tacit and explicit knowledge; facilitate collaboration within and across teams; increase employee engagement; accelerate decision making; and improve business processes.
-The benefits of enhancing business through ESN is resonating with decision makers, but every organization needs to set realistic expectations and measure performance (sometimes creatively) to make the value proposition meaningful for their specific situation.
-The business transformation enabled through enterprise social networking is an evolutionary process that requires shifts in business culture and routine employee behaviors.
-Overall user adoption is influenced in part by the “bring your own technology” (BYOT) movement, in which employees expect to have workplace capabilities similar to what they have at home.
-As adoption increases developers are flocking to the market; we expect more of the world’s largest IT solutions providers to get more fully involved.
-There are currently aboutxx billion workers worldwide who can benefit from enterprise social technologies across numerous industries, organizations, locations, and job roles.
-The global ESN landscape is populated by numerous providers, including many providers with subscriber bases of less than xx million and at least ten providers each claiming multiple millions of users.
-The total number of full-suite enterprise social platform subscribers reached xx million in 2013, an increase of xx percent year-over-year, from xx million users in 2012.
-Together, the top five providers owned xxpercent of the total installed user base in 2013, a decrease of xxpercent from 2012.
-The top five providers maintained xx percent of the installed paid users in 2013.
-Not all providers offer free or unpaid user accounts, but a number of providers launched so-called “freemium” licensing models over the past two years to build their sales pipelines.
-The ratio of unpaid enterprise social software users remained stable across 2012 and 2013, at approximately xx percent of the total installed base.

CEO’s Perspective

- Successful enterprise social networking deployments require shifts in business culture and employee behavior.
- Market share is highly concentrated among the top five providers, however others are forcing the competitive envelope to expand.
- Addressable users extend far beyond white-collar roles in carpeted offices; workers in any industry and organization can benefit.
- Supplier competition will intensify as value propositions are proven, which will help to encourage adoption.
- Today, adoption is strongest in North America, followed by Europe, Asia-Pacific and the Caribbean-Latin America region.

Key Questions This Study Will Answer

- Is this market nascent, emerging or mature?
- Is this market growing or shrinking, and at what rate?
- What are the market shares of paid versus non-paid users and top providers versus the rest of the market?
- What are the key growth drivers and restraints?
- What changes are expected in the market as adoption increases and how will companies benefit?
- What types of users can benefit from the technology?

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Australia - Digital Media - Advertising, Social Networks, Gaming and Gambling

  • $ 225
  • Industry report
  • May 2017
  • by Paul Budde Communication Pty Ltd

Social media developments are fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the internet, Web 2.0, email, ...

Southeast Asia B2C E-Commerce Market 2017

  • $ 2067
  • Industry report
  • May 2017
  • by yStats - Global E-Commerce Intelligence

yStats.com publication reveals Southeast Asia as a lucrative B2C E-Commerce market With estimated growth rates in the double digits, Southeast Asia is leaving its mark on the worldwide E-Commerce scene. ...

Vietnam B2C E-Commerce Market 2017

  • $ 795
  • Industry report
  • May 2017
  • by yStats - Global E-Commerce Intelligence

yStats.com: Social and mobile commerce on the rise in Vietnam In Vietnam, online retail makes up about 1% of the total retail market. Various forecasts cited in the yStats.com publication predict that ...


ref:plp2014

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.