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Analysis of the Global Enterprise Social Networking Market

  • January 2014
  • -
  • Frost & Sullivan
  • -
  • 58 pages


Table of Contents

Increasing Awareness and Improving Value Propositions are Driving Adoption

Executive Summary

-Enterprise social networking (ESN) solutions provide collaboration capabilities similar to those found in consumer social media services. These tools are designed to enhance workplace productivity by leveraging the relationships among people and information.
-Employees are using ESN to help their organizations become more agile and responsive; categorize information and make it more accessible; manage tacit and explicit knowledge; facilitate collaboration within and across teams; increase employee engagement; accelerate decision making; and improve business processes.
-The benefits of enhancing business through ESN is resonating with decision makers, but every organization needs to set realistic expectations and measure performance (sometimes creatively) to make the value proposition meaningful for their specific situation.
-The business transformation enabled through enterprise social networking is an evolutionary process that requires shifts in business culture and routine employee behaviors.
-Overall user adoption is influenced in part by the “bring your own technology” (BYOT) movement, in which employees expect to have workplace capabilities similar to what they have at home.
-As adoption increases developers are flocking to the market; we expect more of the world’s largest IT solutions providers to get more fully involved.
-There are currently aboutxx billion workers worldwide who can benefit from enterprise social technologies across numerous industries, organizations, locations, and job roles.
-The global ESN landscape is populated by numerous providers, including many providers with subscriber bases of less than xx million and at least ten providers each claiming multiple millions of users.
-The total number of full-suite enterprise social platform subscribers reached xx million in 2013, an increase of xx percent year-over-year, from xx million users in 2012.
-Together, the top five providers owned xxpercent of the total installed user base in 2013, a decrease of xxpercent from 2012.
-The top five providers maintained xx percent of the installed paid users in 2013.
-Not all providers offer free or unpaid user accounts, but a number of providers launched so-called “freemium” licensing models over the past two years to build their sales pipelines.
-The ratio of unpaid enterprise social software users remained stable across 2012 and 2013, at approximately xx percent of the total installed base.

CEO’s Perspective

- Successful enterprise social networking deployments require shifts in business culture and employee behavior.
- Market share is highly concentrated among the top five providers, however others are forcing the competitive envelope to expand.
- Addressable users extend far beyond white-collar roles in carpeted offices; workers in any industry and organization can benefit.
- Supplier competition will intensify as value propositions are proven, which will help to encourage adoption.
- Today, adoption is strongest in North America, followed by Europe, Asia-Pacific and the Caribbean-Latin America region.

Key Questions This Study Will Answer

- Is this market nascent, emerging or mature?
- Is this market growing or shrinking, and at what rate?
- What are the market shares of paid versus non-paid users and top providers versus the rest of the market?
- What are the key growth drivers and restraints?
- What changes are expected in the market as adoption increases and how will companies benefit?
- What types of users can benefit from the technology?

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