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  4. > Connected TV Distribution Watch - Insight 3 (December 2013) - Hybrid TV - Challenges and Opportunities for telcos and cable operators

Description:

The advent of online video and the amount of internet traffic it generates will shift the balance of power in video distribution over wireline networks, i.e. cable and IPTV. This impact will not be the same across the board, but influenced by regional market features, the competitive situation, market leaders’ weight in the equation and vendor strategies. But the outlines of the future are being drawn, and operators will have several major, and increasingly hybrid, options to choose from when defining their new business strategies. After detailing the biggest changes affecting wireline telcos, and new possible solutions, this insight explores the three main choices available to telcos: beefing up their video provider business, charging for online video traffic or focusing on internet connectivity.

Region:

Western Europe,the United States

Table Of Contents

Connected TV Distribution Watch - Insight 3 (December 2013) - Hybrid TV - Challenges and Opportunities for telcos and cable operators
1. Key findings 5
2. Hybridisation of video services on fixed networks . 6
3. OTT and by extension connected TVs as threats to wired operators 7
3.1. TV revenues threatened 7
3.2. Internet video access and traffic growth 11
4. The primary internet solutions 14
4.1. Traffic wars 14
4.2. Data caps and speed tiering 15
5. New technical options 16
6. Enriching video offerings to strengthen a distributor's positioning 19
7. Integration of OTT offerings and solutions 21
8. Options for operators 23
8.1. Developing triple-play offerings 23
8.2. Three future distribution ecosystems 24

Tables

Table 1: Traffic differentiation policies of fixed operators 14
Table 2: BT's fixed internet access offerings 15
Table 3: HTTP Adaptive Streaming technology, advantages and disadvantages 16
Table 4: Presence of YouTube and Dailymotion on fixed operator services . 21

Figures

Figure 1: TV subscribers by access mode in the United States 7
Figure 2: TV subscribers by access mode in Western Europe 7
Figure 3: Video subscriber numbers for the major operators in the United States . 8
Figure 4: Video subscriber numbers (cumulative) for the major operators in the United States 8
Figure 5: Cord-cheating in the United States, illustration 9
Figure 6: Video subscriber numbers for the major operators in Western Europe (Thousands) (Net
additions, per quarter, Q1 2010 - Q1 2013) 10
Figure 7: Video subscriber numbers (cumulative) for the major operators in Western Europe 10
Figure 8: Video and internet ARPU for Time Warner Cable and Kabel Deutschland . 11
Figure 9: Internet subscriber numbers for the major US and Western European operators 11
Figure 10: Internet subscriber numbers (cumulative) for the major US and Western European
operators 12
Figure 11: Video and internet revenues per quarter for Comcast 12
Figure 12: Rapid internet growth is driven by video 13
Figure 13: Telco CDN strategies 17
Figure 14: TV d'Orange on Xbox 19
Figure 15: Telstra hybrid TV 20
Figure 16: Multi-screen offering from Horizon TV/UPC 20
Figure 17: FiOS TV multi-screen 20
Figure 18: YouTube on Virgin Media's EPG 22
Figure 19: Three future distribution ecosystems 24

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