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The CHILDWISE Monitor Report 2016

  • January 2016
  • -
  • Childwise
  • -
  • 246 pages

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year.  This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2016 Monitor Survey covers:

- Computers and the Internet: computer ownership and usage, internet access, time spent online, reasons for going online
- Websites and Applications: usage, favourite sites / apps, websites used, downloading and using apps, paying for apps and in-app purchases
- Gaming: devices used for gaming, games console ownership, gaming behaviour, time spent playing, favourite games
- YouTube: frequency of use, devices used for access, reasons for using, activities carried out, favourite YouTubers
- Mobile Phones: ownership, usage, time spent using, who pays, how are calls paid for, monthly spend
- Television Viewing: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, downloading music
- Reading: favourite magazines, frequency / time spent reading, ebook readers
- Cinema: frequency of visit, who visit with / pays, favourite films
- Children's Equipment: devices used to access different media
- Money: pocket money and earnings, ad-hoc handouts, bank accounts
- Children's Purchasing: categories bought from, buying online
- Sport and Activities: weekly hours in / out of school, opinion on amount of sport in school, activities outside school
- Heath and Wellbeing: how healthy, how happy, life compared with last year, confidence
- Social Awareness: causes of concern, awareness and support of charities

Table Of Contents

The CHILDWISE Monitor Report 2016
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THEIR MEDIA

COMPUTERS AND THE INTERNET -SUMMARY
1.1 Computers in home
1.2 Using the internet
1.3 Reasons for going online
1.4 Time spent online

WEBSITES AND APPLICATIONS - SUMMARY
2.1 Favourite websites or apps
2.2 Use of generally popular websites and apps
2.3 Use of social networking websites and apps
2.4 Usage of apps
2.5 Last app downloaded
2.6 Paying for apps

GAMES CONSOLES - SUMMARY
3.1 Who do children play computer games with
3.2 Devices used to play games on in the last week
3.3 Ownership of games consoles
3.4 Games console brands
3.5 Time spent playing on games consoles
3.6 Favourite computer games
3.7 Comments about favourite computer games
3.8 Selected games played in the last week

YOUTUBE - SUMMARY
4.1 Frequency of using YouTube
4.2 Devices used to watch YouTube on in the last week
4.3 What do children use YouTube for
4.4 Activities carried out on YouTube
4.5 Favourite YouTubers / YouTube channels
4.6 Comments on favouruite YouTubers / YouTube channels

MOBILE PHONES - SUMMARY
5.1 Ownership of mobile phones
5.2 Mobile phone usage
5.3 Type of mobile phone owned
5.4 Mobile phone activities
5.5 Phone payment methods and amount spent
5.6 Statements about mobile phones
5.7 Differences in phone use between subgroups

TELEVISION VIEWING - SUMMARY
6.1 Viewing per day
6.2 Different devices used to watch TV
6.3 Television in own room
6.4 Channels watched in the last week
6.5 Variations in viewing between the sexes
6.6 Favourite TV programmes
6.7 Ways of watching TV
6.8 Devices used for on demand viewing

MUSIC - SUMMARY
7.1 Devices used to listen to music in the last week
7.2 Accessing music
7.3 Music websites used
7.4 Paying for streaming
7.5 Favourite group or singer
7.6 Why they like their favourite group or singer

READING - SUMMARY
8.1 Amount of time spent reading
8.2 Reading books
8.3 Reading magazines and comics
8.4 Why don't they read magazines and comics
8.5 Purchase of books
8.6 Purchase of magazines and comics
8.7 Devices used for reading books in the last week
8.8 e-books
8.9 Favourite magazine or comic

CINEMA - SUMMARY
9.1 How often do they visit the cinema
9.2 Who visiting with and who pays
9.3 Ways of watching a new film
9.4 Favourite films at the cinema

CHILDREN'S EQUIPMENT - SUMMARY
10.1 Equipment overview
10.2 Devices used to access media in the last week
10.3 Equipment children can't live without

THE CHILD CONSUMER

MONEY - SUMMARY
11.1 Pocket money, allowance and jobs
11.2 Weekly income
11.3 Other money from other sources
11.4 How do children receive their money
11.5 Bank accounts

CHILDREN'S PURCHASING - SUMMARY
12.1 Overall purchasing
12.2 Sweets and chocolate
12.3 Crisps and snacks
12.4 Soft drinks
12.5 Clothes
12.6 Toys
12.7 Going out (eg. Cinema, McDonald's)
12.8 Footwear
12.9 Computer software / Console games
12.10 Music
12.11 Magazines and comics
12.12 Movies
12.13 Books
12.14 Apps
12.15 Accessories (eg. Jewellery)
12.16 Sports gear and equipment
12.17 Toiletries/Hair products/Make-up
12.18 Percentage ever buying (in last month) by age and sex
12.19 Online versus physical purchasing

CHILDREN AND THE OUTSIDE WORLD

SPORT AND ACTIVITIES - SUMMARY
13.1 Time spent playing sport
13.2 Opinion on time spent playing sport at school
13.3 Out of school activities

HEALTH AND WELLBEING - SUMMARY
14.1 How healthy do you think you are
14.2 How happy are you most of the time
14.3 How is your life compared to a year ago
14.4 Confidence in doing tasks

SOCIAL AWARENESS - SUMMARY
15.1 Causes of concern among children
15.2 Awareness of charities
15.3 Supporting charities
15.4 Favourite charities

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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