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The CHILDWISE Monitor Report 2017

  • January 2017
  • -
  • Childwise
  • -
  • 260 pages

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 23rd year.  This year, around 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2016 Monitor Survey covers:
- Tablets and Technology: computer ownership and usage, internet usage, time spent online, reasons for going online, connected devices, new technology
- Websites and Applications: favourite sites / apps, social networking websites used, websites and apps used to keep in touch
- Gaming: devices used for gaming, games console ownership, gaming behaviour, time spent playing, favourite games
- YouTube: frequency of use, time spent using, devices used for access, reasons for using, activities carried out, favourite YouTubers
- Mobile Phones: ownership, usage, who pays, how are calls paid for, monthly spend
- Television Viewing: time spent watching, channels watched, favourite programmes
- Video on Demand: on demand vs. linear TV, devices used for viewing, what children watch on YouTube / Netflix / BBC iPlayer, choosing what to watch
- Music: accessing music, favourite groups, downloading music
- Reading: favourite magazines, last book read, frequency / time spent reading, ebook readers, reading online
- Children's Equipment: devices used to access different media
- Money: pocket money and earnings, ad-hoc handouts, jobs
- Children's Purchasing: categories bought from
- Sport and Activities: weekly hours in / out of school, opinion on amount of sport in school, sports played at school / out of school / watched on TV / watched live, Rio Olympics 2016, activities outside school
- Heath and Wellbeing: how healthy, how happy, life compared with last year
- Social Awareness: interest in current affairs, sources of news and information

Table Of Contents

The CHILDWISE Monitor Report 2017
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THEIR MEDIA

TABLETS AND TECHNOLOGY -SUMMARY
1.1 Computers in home
1.2 Using the internet
1.3 'Connected devices'
1.4 Reasons for going online
1.5 Time spent online
1.6 Importance of going online
1.7 Awareness of new technology
1.8 Breaking internet usage rules
1.9 Differences between subgroups
Portraits of Youth: Tween Boy (aged 9-12)

WEBSITES AND APPLICATIONS - SUMMARY
2.1 Favourite websites or apps
2.2 Last app downloaded
2.3 Use of social networking websites and apps
2.4 Websites and apps used to keep in touch with friends

GAMING - SUMMARY
3.1 Who do children play computer games with
3.2 Devices used to play games on in the last week
3.3 Ownership of games consoles
3.4 Games console brands
3.5 Time spent playing on games consoles
3.6 Favourite computer games
Portraits of Youth: Teen Boy (aged 13-16)
3.7 Selected games played in the last week

YOUTUBE - SUMMARY
4.1 Frequency of using YouTube
4.2 Time spent using YouTube
4.3 Devices used to watch YouTube on in the last week
4.4 Multi-tasking while using YouTube
4.5 What do children use YouTube for
4.6 Favourite types of YouTube channel
4.7 Favourite YouTubers / YouTube channels
4.8 Comments on favouruite YouTubers / YouTube channels

MOBILE PHONES - SUMMARY
5.1 Ownership of mobile phones
5.2 Mobile phone usage
5.3 Mobile phone activities
Portraits of Youth: Teen Girl (aged 13-16)
5.4 Phone payment methods and amount spent
5.5 Differences in phone use between subgroups

TELEVISION VIEWING - SUMMARY
6.1 Viewing per day
6.2 Balance of viewing across television and other devices
6.3 Watching video content in the last week
6.4 Watching video content in own room
6.5 Channels watched in the last week
6.6 Variations in viewing between boys and girls by age
6.7 Favourite programmes
6.8 Viewing favourite programmes
6.9 Must-watch programmes

VIDEO ON DEMAND - SUMMARY
7.1 On demand vs. linear TV
7.2 Devices used for on demand viewing
7.3 On demand services
7.4 On demand services to watch favourite programme
7.5 What do children watch on YouTube
7.6 What do children watch on Netflix
7.7 What do children watch on BBC iPlayer
7.8 Choosing programmes, videos and short clips
7.9 Top on demand content across providers by age and gender
Portraits of Youth: Pre-Tween Boy (aged 5-8)

MUSIC - SUMMARY
8.1 Devices used to listen to music in the last week
8.2 Accessing music
8.3 Music websites used
8.4 Statements about listening to the radio
8.5 Favourite group or singer
8.6 Why they like their favourite group or singer

READING - SUMMARY
9.1 Amount of time spent reading
9.2 Reading books
9.3 Last book read for pleasure
9.4 Devices used for reading books in the last week
9.5 e-books
9.6 Reading magazines and comics
9.7 Favourite magazine or comic
9.8 Purchase of books
9.9 Purchase of magazines and comics
9.10 Time spent reading online
9.11 What do children read online
Portraits of Youth: Pre-Tween Girl (aged 5-8)

CHILDREN'S EQUIPMENT - SUMMARY
10.1 Equipment overview
10.2 Devices used to access media in the last week
10.3 Equipment children can't live without

THE CHILD CONSUMER

MONEY - SUMMARY
11.1 Pocket money, allowance and jobs
11.2 Weekly income
11.3 Other money from other sources
11.4 How do children receive their money
11.5 Jobs
11.6 Statements about employment and education

CHILDREN'S PURCHASING - SUMMARY
12.1 Overall purchasing
12.2 Sweets and chocolate
12.3 Crisps and snacks
12.4 Soft drinks
12.5 Going out (eg. Cinema, McDonald's)
12.6 Clothes
12.7 Toys
12.8 Footwear
12.9 Computer software / Console games
12.10 Music
12.11 Books
12.12 Movies / Films
12.13 Apps
12.14 Accessories (eg. Jewellery)
12.15 Sports gear and equipment
12.16 Magazines and comics
12.17 Toiletries/Hair products/Make-up
12.18 Percentage ever buying (in last month) by age and gender

CHILDREN AND THE OUTSIDE WORLD

SPORT AND ACTIVITIES - SUMMARY
13.1 Time spent playing sport
13.2 Opinion on time spent playing sport at school
13.3 Sports played at school
13.4 Sports played outside of school
13.5 Sports watched on TV / online
13.6 Sports watched live
13.7 Awareness of the Rio Olympics 2016
13.8 Impact of the Rio Olympics 2016
13.9 Out of school activities

HEALTH AND WELLBEING - SUMMARY
14.1 How healthy do you think you are
14.2 How happy are you most of the time
14.3 How is your life compared to a year ago
14.4 How often do you feel or experience these things

SOCIAL AWARENESS - SUMMARY
15.1 Interest in current affairs
15.2 Sources of news and information

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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