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CHILDWISE Monitor Report 2017 - Mobile Phones

  • January 2017
  • -
  • Childwise
  • -
  • 28 pages

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 23rd year.  This year, around 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's mobile phone habits.

Table Of Contents

CHILDWISE Monitor Report 2017 - Mobile Phones
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

MOBILE PHONES - SUMMARY
5.1 Ownership of mobile phones
5.2 Mobile phone usage
5.3 Mobile phone activities
Portraits of Youth: Teen Girl (aged 13-16)
5.4 Phone payment methods and amount spent
5.5 Differences in phone use between subgroups

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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