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CHILDWISE Monitor Report 2016 - Mobile Phones

  • January 2016
  • -
  • Childwise
  • -
  • 33 pages

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year.  This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's mobile phone habits.

Table Of Contents

CHILDWISE Monitor Report 2016 - Mobile Phones
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THEIR MEDIA

MOBILE PHONES - SUMMARY
5.1 Ownership of mobile phones
5.2 Mobile phone usage
5.3 Type of mobile phone owned
5.4 Mobile phone activities
5.5 Phone payment methods and amount spent
5.6 Statements about mobile phones
5.7 Differences in phone use between subgroups

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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