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CHILDWISE Monitor Report 2017 - Reading

  • January 2017
  • -
  • Childwise
  • -
  • 36 pages

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 23rd year.  This year, around 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's reading habits.

Table Of Contents

CHILDWISE Monitor Report 2017 - Reading
OVERVIEW AND SUMMARY

INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children

READING - SUMMARY
9.1 Amount of time spent reading
9.2 Reading books
9.3 Last book read for pleasure
9.4 Devices used for reading books in the last week
9.5 e-books
9.6 Reading magazines and comics
9.7 Favourite magazine or comic
9.8 Purchase of books
9.9 Purchase of magazines and comics
9.10 Time spent reading online
9.11 What do children read online
Portraits of Youth: Pre-Tween Girl (aged 5-8)

APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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