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  5. > Russia%s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Synopsis
The report provides top-level market analysis, information and insights on Russia’s cards and payments industry, including:
- Current and forecast values for each category of Russia’s cards and payments industry, including debit cards, credit cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Russia’s cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Russia’s cards and payments industry

Summary
The Russian card payments channel grew substantially both in volume and value terms during the review period. In terms of total cards volume, the channel grew at a CAGR of 19.70% and is expected to grow at a CAGR of 7.00% over the forecast period. In value terms, the card payments channel increased from RUB8.8 trillion (US$354.6 billion) in 2008 to RUB21.8 trillion (US$700.8 billion) in 2012, at a CAGR of 25.39%. The value is expected to reach RUB43.9 trillion (US$1.4 trillion) in 2017, growing at a CAGR of 13.19% over the forecast period. Dominating the card payments channel in terms of volume are debit cards, with a 65.7% share in 2012, followed by prepaid and credit cards with respective shares of 25.5% and 8.7%.
In 2010, the Bank of Russia (BoR) continued its work with credit institutions and other organizations that operate payment systems and provide payment infrastructure services, with a view to developing the national system in line with international standards. The primary objective of the BoR to develop and improve its payment system is to minimize associated risks whilst ensuring its efficient and smooth operation. As a part of a new national payment system, the Ministry for Economic Development has approved a plan to launch the Universal Electronic Card (UEC) for all Russian citizens. The UEC is intended to eventually replace all local, regional, and national forms of ID, and will serve as a combined electronic ID, driver’s license, car insurance certificate, and bank card and migration document, among other possible functions. The card will be used as a complete communication tool between cardholders and the government. The government and the BoR introduced the UEC in January 2013 on a voluntary basis, and the number of cards in circulation had reached 10,000 by March 2013. The Russian government has also envisaged setting up application points at post offices, banks and commercial centers, amongst other locations in the country.

Scope
- This report provides a comprehensive analysis of Russia’s cards and payments industry.
- It provides current values for Russia’s cards and payments industry for 2012, and forecast figures for 2017.
- It details the different economic, infrastructural and business drivers affecting Russia’s cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles the major banks in Russia’s cards and payments industry.

Reasons To Buy
- Make strategic business decisions using top-level historic and forecast market data related to Russia’s cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Russia’s cards and payments industry.
- Assess the competitive dynamics in Russia’s cards and payments industry.
- Gain insights in to the marketing strategies used for selling various card types in Russia.
- Gain insights into key regulations governing Russia’s cards and payments industry.

Key Highlights
- The Russian card payments channel demonstrated significant growth during the review period (2008–2012) at a compound annual growth rate (CAGR) of 19.70% to reach 257.1 million cards in 2012. Key growth drivers include increased annual disposable income, the development of online shopping, investment in the banking infrastructure and raised consumer awareness about the benefits of using payment cards.
- Russian banks expanded their networks of automatic teller machines (ATMs) during the review period to develop business throughout the country. The number of ATMs installed increased from 75,018 in 2008 to 171,909 in 2012, at a CAGR of 23.04% and the number of POS terminals in Russia grew at a review-period CAGR of 20.17%, rising from 333,247 in 2008 to 695,023 in 2012.
- With competitive pressures in the Russian card payments category, banks and issuers are investing heavily in marketing and pricing strategies with the aim of attracting larger customer bases. Incentives offered by banks include discounts in retail outlets and restaurants, reward points, increasing daily limits for cash withdrawals, and insurance cover. Within their marketing strategies, banks are segmenting their customer bases to maximize the potential of expanding their market shares.
- To improve the card payment system, banks in Russia began using NFC technology. The contactless payment system has gained momentum in the country over the past two years. Since then, Mobile Telesystems (MTS), a leading telecommunication operator, introduced contactless payment facilties in Lukoil petrol stations in Perm and the Moscow subway in 2010, followed by Megafon in 2011, which launched NFC payments in the St. Petersburg subway. The spread of contactless terminals in public transport networks enhanced their use by daily commuters. The contactless-enabled ticket vending machines have been initiated with the spread to the transport networks of Warsaw. Contactless ticketing machines were installed in 2012 for the Uefa Euro 2012 football championship. Payment terminals were installed in buses and trams, and were designed to accept payments up to US$15.

Table Of Contents

Russia%s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Table of Contents
1 Executive Summary
2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technology
2.1.1 ATMs
2.1.2 POS terminals
2.1.3 Internet penetration
2.1.4 Mobile payments
2.1.5 Near Field Communication (NFC)
2.2 Business Drivers
2.2.1 Growth in the retail industry
2.2.2 Increasing competitive pressure to bring product innovation
2.2.3 Favorable government policies for prepaid cards
2.2.4 Government benefit programs to foster growth of card-based transactions
2.2.5 Changing consumer lifestyle and spending pattern
2.3 Economic Drivers
2.3.1 Stable GDP
2.3.2 Inflation
2.3.3 GDP per capita income
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Cash
3.1.2 Checks
3.1.3 Card payments
3.1.4 Credit transfer
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.2 Card Fraud Statistics
4.2.1 Card-not-present
4.2.2 Counterfeit cards
4.2.3 Cards lost or stolen
4.2.4 Card ID theft
5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail customers
5.1.2 Corporate customers
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product category
5.3.2 Analysis by retail channels
6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value
7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Sub-Category Size and Forecast
7.3.1 Analysis by number of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Sub-Category Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis
8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by number of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme Share Analysis
8.3.2 Issuer share analysis
9 Analysis of Prepaid Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by number of cards in circulation
9.1.2 Analysis by transaction value
9.2 Open-Loop Prepaid Cards Segment Size and Forecast
9.2.1 Analysis by number of cards in circulation
9.2.2 Analysis by transaction value
9.3 Closed-Loop Prepaid Cards Segment Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
10 Merchant Acquiring
10.1 Merchant Acquirers in Russia
11 Company Profiles of Card Issuers
11.1 Sberbank of Russia
11.1.1 Key financials
11.1.2 Card portfolio
11.1.3 Strategies
11.2 Alfa-Bank
11.2.1 Key financials
11.2.2 Card portfolio
11.2.3 Strategies
11.3 VTB 24 (JSC)
11.3.1 Key financials
11.3.2 Card portfolio
11.3.3 Strategies
11.4 Vozrozhdenie Bank
11.4.1 Key financials
11.4.2 Card portfolio
11.4.3 Strategies
11.5 ZAO Citibank
11.5.1 Key financials
11.5.2 Card portfolio
11.5.3 Strategies
12 Appendix
12.1 Methodology
12.2 Contact Timetric
12.3 About Timetric
12.4 Timetric's Services
12.5 Definitions
12.6 Disclaimer

List of Tables
Table 1: Russian Payment Channels (RUB Billion), 2008-2012
Table 2: Market Entry Strategy of Foreign Banks in Russia
Table 3: Russian Card Fraud (RUB Million), 2008-2012
Table 4: Cards for High Net Worth Individuals in Russia
Table 5: Cards for Travelers in Russia
Table 6: Co-branded Cards Offered by Banks in Russia
Table 7: Consumer Card Spending Product Category in Russia (RUB Million), 2012
Table 8: Russian Consumer Card Spending by Retail Channel (RUB Million), 2008-2012
Table 9: Russian Card Payments Channel by Card Category (Million), 2008-2017
Table 10: Russian Card Payments Channel Size by Volume of Cards (Million), 2008-2017
Table 11: Russian Card Payments Channel Size by Transaction Value (RUB Trillion), 2008-2017
Table 12: Russian Card Payments Channel Size by Transaction Value (US$ Billion), 2008-2017
Table 13: Russian Credit Cards Category Size by Volume of Cards (Million), 2008-2017
Table 14: Russian Credit Cards Category Size by Transaction Value (RUB Billion), 2008-2017
Table 15: Russian Credit Cards Category Size by Transaction Value (US$ Billion), 2008-2017
Table 16: Russian Credit Cards Category Size by Transaction Volume (Million), 2008-2017
Table 17: Russian Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008-2017
Table 18: Russian Personal Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008-2017
Table 19: Russian Personal Credit Cards Sub-Category Size by Transaction Value (US$ Billion), 2008-2017
Table 20: Russian Personal Credit Cards Sub-Category Size by Transaction Volume (Million), 2008-2017
Table 21: Russian Commercial Credit Cards Sub-Category Size by Number of Cards (Thousand), 2008-2017
Table 22: Russian Commercial Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008-2017
Table 23: Russian Commercial Credit Cards Sub-Category Size by Transaction Value (US$ Million), 2008-2017
Table 24: Russian Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008-2017
Table 25: Russian Debit Cards Category Size by Volume of Cards (Million), 2008-2017
Table 26: Russian Debit Cards Category Size by Transaction Value (RUB Trillion), 2008-2017
Table 27: Russian Debit Cards Category Size by Transaction Value (US$ Billion), 2008-2017
Table 28: Russian Debit Cards Category Size by Transaction Volume (Billion), 2008-2017
Table 29: Russian Prepaid Cards Category Size by Volume of Cards (Million), 2008-2017
Table 30: Russian Prepaid Cards Category Size by Transaction Value (RUB Billion), 2008-2017
Table 31: Russian Prepaid Cards Category Size by Transaction Value (US$ Billion), 2008-2017
Table 32: Russian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousand), 2008-2017
Table 33: Russian Open-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008-2017
Table 34: Russian Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2008-2017
Table 35: Russian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Million), 2008-2017
Table 36: Russian Closed-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008-2017
Table 37: Russian Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Billion), 2008-2017
Table 38: Sberbank Key Financial Indicators (RUB Billion), 2011-2012
Table 39: Sberbank - Card Portfolio and Key Features
Table 40: Alfa-Bank Key Financial Indicators (RUB Billion), 2011-2012
Table 41: Alfa-Bank - Card Portfolio and Key Features
Table 42: VTB 24 (JSC) Key Financial Indicators (RUB Billion), 2011-2012
Table 43: VTB 24 (JSC) - Card Portfolio and Key Features
Table 44: Vozrozhdenie Bank Key Financial Indicators (RUB Billion), 2011-2012
Table 45: Vozrozhdenie Bank - Card Portfolio and Key Features
Table 46: ZAO Citibank Key Financial Indicators (RUB Billion), 2011-2012
Table 47: ZAO Citibank - Card Portfolio and Key Features
Table 48: Key Definitions

List of Figures
Figure 1: Benchmarking the Russian Card Payments Channel Against Other Key Regional Markets
Figure 2: Russia - Growth of Various Card Categories (%), 2008-2017
Figure 3: ATMs Penetration in Russia, 2008-2017
Figure 4: POS Terminals Penetration in Russia, 2008-2017
Figure 5: Volume of Internet Users per 100 Inhabitants in Russia, 2008-2012
Figure 6: Russian Value of M-Payments Growth (RUB Million), 2008-2017
Figure 7: Value of Retail Sales in Russia (RUB Billion), 2008-2012
Figure 8: GDP Growth in Russia (% Change), 2008-2017
Figure 9: Inflation Rates in Russia (%), 2008-2017
Figure 10: GDP Per Capita in Russia (US$), 2008-2017
Figure 11: Shares of Different Payment Channels in Russia (%), 2008 and 2012
Figure 12: Russian Card Fraud (RUB Million), 2008-2012
Figure 13: Russian Card-Not-Present Fraud Value (RUB Million), 2008-2012
Figure 14: Russian Counterfeit Card Fraud Value (RUB Million), 2008-2012
Figure 15: Russian Lost or Stolen Card Fraud Value (RUB Million), 2008-2012
Figure 16: Russian Card ID Theft Fraud Value (RUB Million), 2008-2012
Figure 17: Russian Cards and Payments Industry Segmentation by Card Type
Figure 18: Russian Outbound Tourist Trips (Thousand), 2008-2012
Figure 19: Russian Outbound Tourist Spending (RUB Million), 2008-2017
Figure 20: Retail Consumer Card Spending by Product Category in Russia (%), 2012
Figure 21: Retail Consumer Card Spending by Retail Channel in Russia (%), 2012
Figure 22: Russian Card Payments Channel by Card Category (%), 2008-2017
Figure 23: Russian Card Payments Channel Size by Volume of Cards (Million), 2008-2017
Figure 24: Russian Card Payments Channel Size by Transaction Value (RUB Trillion), 2008-2017
Figure 25: Russian Credit Card Volume and Penetration, 2008-2017
Figure 26: Russian Credit Cards Category Size by Volume of Cards (Million), 2008-2017
Figure 27: Russian Credit Cards Category Size by Transaction Value (RUB Billion), 2008-2017
Figure 28: Russian Credit Cards Category Size by Transaction Volume (Million), 2008-2017
Figure 29: Russian Credit Card Transactions Value by Channel (RUB Billion), 2008-2017
Figure 30: Russia Credit Card Transaction Volume by Channel (Million), 2008-2017
Figure 31: Russian Personal Credit Cards Sub-Category Size by Volume of Cards (Million), 2008-2017
Figure 32: Russian Personal Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008- 2017
Figure 33: Russian Personal Credit Cards Sub-Category Size by Transaction Volume (Million), 2008-2017
Figure 34: Russian Commercial Credit Cards Sub-Category Size by Number of Cards (Thousand), 2008-2017
Figure 35: Russian Commercial Credit Cards Sub-Category Size by Transaction Value (RUB Billion), 2008-2017
Figure 36: Russian Commercial Credit Cards Sub-Category Size by Transaction Volume (Million), 2008-2017
Figure 37: Russian Credit Cards Category Share by Scheme (%), 2012
Figure 38: Russian Credit Cards Category Share by Issuer (%), 2012
Figure 39: Russian Debit Card Volume and Penetration, 2008-2017
Figure 40: Russian Debit Cards Category Size by Volume of Cards (Million), 2008-2017
Figure 41: Russian Debit Cards Category Size by Transaction Value (RUB Trillion), 2008-2017
Figure 42: Russian Debit Cards Category Size by Transaction Volume (Billion), 2008-2017
Figure 43: Russian Debit Cards Transaction Value by Channel (RUB Trillion), 2008-2017
Figure 44: Russian Debit Cards Transaction Volume by Channel (Million), 2008-2017
Figure 45: Russian Debit Cards Category Share by Scheme (%), 2012
Figure 46: Russian Debit Cards Category Share by Issuer (%), 2012
Figure 47: Russian Prepaid Card Volume and Penetration, 2008-2017
Figure 48: Russian Prepaid Cards Category Size by Volume of Cards (Million), 2008-2017
Figure 49: Russian Prepaid Cards Category Size by Transaction Value (RUB Billion), 2008-2017
Figure 50: Russian Open-Loop Prepaid Cards Segment Size by Number of Cards (Thousand), 2008-2017
Figure 51: Russian Open-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008-2017
Figure 52: Russian Closed-Loop Prepaid Cards Segment Size by Number of Cards (Million), 2008-2017
Figure 53: Russian Closed-Loop Prepaid Cards Segment Size by Transaction Value (RUB Billion), 2008-2017
Figure 54: Market Shares by POS Terminals in Russia (%), 2012

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