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India Consumer Electronics Report Q3 2016

  • June 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: India is a leading global opportunity for medium-term consumer electronics spending growth.Low penetration rates, even compared to other emerging markets, mean there is potential to sell to firsttimebuyer households, as well as replacement devices to the middle class. We expect this potential to beunlocked over the medium term by a positive transformation of India's household income profile, with thenumber of USD5,000-plus annual income households expected to increase by over 72mn during the2016-2020 period. Another positive is the increase in local assembly of handsets and tablets, with furtherupside if this extends to manufacture of components, and if the government broadens the incentive packagesof the 'Make In India' initiative to other device categories.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD17.8bn in 2016 to USD23.6bn in 2020, a CAGR of 6.3%. Risingincomes the foundation for robust medium-term outlook, with further upside if computer productionhardware incentives are extended under the 'Make In India' initiative.

- AV Sales: USD15.2bn in 2016 to USD20.0bn in 2020, a CAGR of 6.3%. Large LCD/LED upgradeopportunity remains, in contrast to most of emerging APAC, but there will be a slight drag from digitalcamera volume cannibalisation as smartphone ownership widens.

- Handset Sales: USD18.1bn in 2016 to USD24.4bn in 2020, a CAGR of 9.0%. Smartphone market willmaintain robust volume growth over the medium term, and drive handset segment outperformance, butwe caution overcapacity could ultimately put pressure on margins.

Table Of Contents

India Consumer Electronics Report Q3 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (India 2014-2020) 15
Industry Risk Reward Index 16
Table: Asia Pacific CE Risk/Reward Index, Q3 2016 19
Market Overview 20
Recent Developments 20
Computers 20
Table: PC Sales (India 2014-2020) 20
AV Devices 26
Table: AV Sales (India 2014-2020) 27
Mobile Handsets 30
Table: Mobile Communications (India 2014-2020) 31
Industry Trends And Developments 37
Consumer Electronics Trade 37
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015 37
Table: India Consumer Electronics (CE) Trade, 2010-2015 38
Consumer Electronics Industry Analysis 39
Regulatory Development 42
Table: India Government Authority 42
Competitive Landscape 46
Key Players In Indian Market 46
Electronics and e-Commerce Retailers 46
Table: Electronics Retailers 46
Table: e-Commerce and Online Marketplace Retailers 46
International Companies 47
Table: Sony 47
Table: DataWind 48
Local Companies 49
Table: Karbonn 49
Table: Lava 50
Table: Micromax 51
Demographic Forecast 52
Table: Population Headline Indicators (India 1990-2025) 53
Table: Key Population Ratios (India 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (India 1990-2025) 54
Table: Population By Age Group (India 1990-2025) 54
Table: Population By Age Group % (India 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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