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Bottled Water in Georgia

  • February 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Consumer habits are starting to change in relation to bottled water. Trust in tap water is gradually decreasing after several articles from the media questioning the quality of tap water in Tbilisi and other urban areas. Previously, families were choosing bottled water for household consumption only for infants, but towards the end of the review period adults were also choosing it for themselves. This resulted in an increase of sales of pack sizes larger than one litre.

Euromonitor International’s Bottled Water in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bottled Water in Georgia
BOTTLED WATER IN GEORGIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2010-2015
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
Table 3 Off-trade Sales of Bottled Water by Category: Value 2010-2015
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
Table 6 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
Table 7 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
Table 8 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Healthy Water Jsc in Soft Drinks (georgia)
Strategic Direction
Key Facts
Summary 1 Healthy Water JSC: Key Facts
Summary 2 Healthy Water: Operational Indicators
Competitive Positioning
Summary 3 Healthy Water JSC: Competitive Position 2015
Executive Summary
Unit Prices Affected by Currency Devaluation
Changes in Consumer Habits Change the Structure of Categories
Soft Drinks Dominated by Cola and Bottled Water Manufacturers
Crisis Does Not Stop Launches
Total Volume Growth Set To Decline Over the Forecast Period
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 28 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 29 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Sources
Summary 4 Research Sources












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