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Carbonates in Kenya

  • May 2017
  • 23 pages
  • Euromonitor International
Report ID: 198103

Summary

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The continued rise of disposable income levels among consumers and the heightened level of awareness as a result of emotive marketing campaigns played a major role in fuelling carbonates’ volume growth in Kenya.

During the review period, modern grocery retailers continued to rapidly expand into residential and peri-urban areas, providing a wider target audience reach for carbonates manufacturers. Increased association of carbonates consumption with enjoyment as well as product affordability furt...

Euromonitor International’s Carbonates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Cola Carbonates, Non-Cola Carbonates.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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