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Carbonates in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Although carbonates products have no health benefits when compared to juice or functional bottled water products, low pricing in off-trade channels and strong buyer loyalty continued to support value sales during the review period.

Euromonitor International’ s Carbonates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Carbonates in Kenya
CARBONATES IN KENYA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Low Calorie Carbonates by Category2010-2015
Table 2 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 3 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 4 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 5 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 6 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 7 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 8 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 9 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 11 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 12 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 13 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 14 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 15 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 16 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Executive Summary
Value Sales of Soft Drinks Record Positive Growth Despite High Inflation
Multinational Players Continue To Face Increasing Competition From Domestic Firms
New Entrants Threaten Sales for Key Players
Intensive Marketing for Niche Products Boosts Volume Sales
Perceived Healthy Drinks Expected To Boost Volume and Value Sales Over the Forecast Period
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 30 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 31 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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