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Coffee in Vietnam

  • February 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

A study published by the Vietnam Standards and Consumers Association in July 2016 found that, in contrast to what was stated on their packaging, 30% of coffee products sold in Vietnam contained very little or no caffeine. This was explained by the fact that, in order to reduce production costs, some manufacturers do not use real coffee beans to make “coffee” products. Instead, they use different types of cereals and beans, along with various chemical additives to create a coffee taste. After the...

Euromonitor International’s Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Coffee in Vietnam
COFFEE IN VIETNAM
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Coffee by Category: Volume 2011-2016
Table 2 Retail Sales of Coffee by Category: Value 2011-2016
Table 3 Retail Sales of Coffee by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Coffee by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2011-2016
Table 6 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2011-2016
Table 7 Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2011-2016
Table 8 Retail Sales of Instant Coffee Mixes by Type: % Volume 2011-2016
Table 9 NBO Company Shares of Coffee: % Retail Value 2012-2016
Table 10 LBN Brand Shares of Coffee: % Retail Value 2013-2016
Table 11 Forecast Retail Sales of Coffee by Category: Volume 2016-2021
Table 12 Forecast Retail Sales of Coffee by Category: Value 2016-2021
Table 13 Forecast Retail Sales of Coffee by Category: % Volume Growth 2016-2021
Table 14 Forecast Retail Sales of Coffee by Category: % Value Growth 2016-2021
Table 15 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2016-2021
Table 16 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Volume 2016-2021
Table 17 Forecast Retail Sales of Instant Coffee by Standard vs Pods: % Volume 2016-2021
Trung Nguyen Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Trung Nguyen Corp: Key Facts
Competitive Positioning
Summary 2 Trung Nguyen Corp: Competitive Position 2016
Vinacafe Bien Hoa Jsc in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Vinacafe Bien Hoa JSC: Key Facts
Summary 4 Vinacafe Bien Hoa JSC: Operational Indicators 2014-2016
Competitive Positioning
Summary 5 Vinacafe Bien Hoa JSC: Competitive Position 2016
Executive Summary
Major Manufacturers Seek To Offset Increasing Maturity Via New Product Development
Food Safety Issues Undermine Consumer Trust in Domestic Coffee Products
Competitive Landscape in Hot Drinks Remains Relatively Stable
Manufacturers Use Their Cafes Chains To Market Packaged and Branded Products
Development of Hot Drinks Is Expected To Slow Over the Forecast Period
Key Trends and Developments
Safety Concerns Over Product Ingredients Restrict Growth in Coffee Consumption
On-trade Outlets Increasingly Used To Sell Hot Drinks Products for Home Consumption
Major Manufacturers Turn To New Product Development Amidst Increasing Maturity
Market Data
Table 18 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 19 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 20 Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 21 Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 22 Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 23 Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 24 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 25 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 26 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 27 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 28 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 29 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 30 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 31 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 32 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 33 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 34 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 35 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 36 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 37 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 38 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 39 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 40 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 41 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 6 Research Sources












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