Concentrates Market Analysis in Kenya

  • July 2014
  • -
  • Euromonitor International
  • -
  • 22 pages

Water shortages were another contributor, as consumers opted for ready-to-drink products instead.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they legislative, distribution, packaging or pricing issues. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Concentrates industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Concentrates in Kenya

April 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Data table 1 Off-trade Sales of Concentrates (as sold) by Segment : Volume from 2005 to 2010
Data table 2 Off-trade Sales of Concentrates (RTD) by Segment : Volume from 2005 to 2010
Data table 3 Off-trade Sales of Concentrates by Segment : Value from 2005 to 2010
Data table 4 Off-trade Sales of Concentrates (as sold) by Segment : % Volume Growth from 2005 to 2010
Data table 5 Off-trade Sales of Concentrates (RTD) by Segment : % Volume Growth from 2005 to 2010
Data table 6 Off-trade Sales of Concentrates by Segment : % Value Growth from 2005 to 2010
Data table 7 Market Shares of Concentrates (RTD) by Off-trade Volume from 2006 to 2010
Data table 8 Brand Shares of Concentrates (RTD) by Off-trade Volume from 2007 to 2010
Data table 9 Market Shares of Liquid Concentrates (as sold) by Off-trade Volume from 2006 to 2010
Data table 10 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume from 2007 to 2010
Data table 11 Market Shares of Concentrates by Off-trade Value from 2006 to 2010
Data table 12 Brand Shares of Concentrates by Off-trade Value from 2007 to 2010
Data table 13 Projection Off-trade Sales of Concentrates (as sold) by Segment : Volume from 2010 to 2015
Data table 14 Projection Off-trade Sales of Concentrates (RTD) by Segment : Volume from 2010 to 2015
Data table 15 Projection Off-trade Sales of Concentrates by Segment : Value from 2010 to 2015
Data table 16 Projection Off-trade Sales of Concentrates (as sold) by Segment : % Volume Growth from 2010 to 2015
Data table 17 Projection Off-trade Sales of Concentrates (RTD) by Segment : % Volume Growth from 2010 to 2015
Data table 18 Projection Off-trade Sales of Concentrates by Segment : % Value Growth from 2010 to 2015
Premier Food Market in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Premier Food Market : Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Premier Food Market : Competitive Position 2010
Executive Summary
Carbonates Dominates Volume Growth Despite Stiff Competition
Consumer Trends Lead To Health Consciousness
PepsiCo Inc Returns To Stir Up Competition in Soft Drinks in Kenya
Off-trade Channels Still Hold the Lion's Share of Volume Sales
Soft Drinks Expected To Increase in Volume Sales As the Economy Grows
Market Data
Data table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume from 2005 to 2010
Data table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth from 2005 to 2010
Data table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value from 2005 to 2010
Data table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth from 2005 to 2010
Data table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Segment : Volume 2010
Data table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Segment : % Volume 2010
Data table 25 Off-trade vs On-trade Sales of Soft Drinks by Segment : Value 2010
Data table 26 Off-trade vs On-trade Sales of Soft Drinks by Segment : % Value 2010
Data table 27 Off-trade Sales of Soft Drinks (as sold) by Segment : Volume from 2005 to 2010
Data table 28 Off-trade Sales of Soft Drinks (as sold) by Segment : % Volume Growth from 2005 to 2010
Data table 29 Off-trade Sales of Soft Drinks by Segment : Value from 2005 to 2010
Data table 30 Off-trade Sales of Soft Drinks by Segment : % Value Growth from 2005 to 2010
Data table 31 Market Shares of Off-trade Soft Drinks (as sold) by Volume from 2006 to 2010
Data table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume from 2007 to 2010
Data table 33 Market Shares of Off-trade Soft Drinks (RTD) by Volume from 2006 to 2010
Data table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume from 2007 to 2010
Data table 35 Market Shares of Off-trade Soft Drinks by Value from 2006 to 2010
Data table 36 Brand Shares of Off-trade Soft Drinks by Value from 2007 to 2010
Data table 37 Off-trade Sales of Soft Drinks by Segment and Distribution Format: % Analysis 2009
Data table 38 Projection Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume from 2010 to 2015
Data table 39 Projection Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth from 2010 to 2015
Data table 40 Projection Off-trade vs On-trade Sales of Soft Drinks by Channel: Value from 2010 to 2015
Data table 41 Projection Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth from 2010 to 2015
Data table 42 Projection Off-trade Sales of Soft Drinks (as sold) by Segment : Volume from 2010 to 2015
Data table 43 Projection Off-trade Sales of Soft Drinks (as sold) by Segment : % Volume Growth from 2010 to 2015
Data table 44 Projection Off-trade Sales of Soft Drinks by Segment : Value from 2010 to 2015
Data table 45 Projection Off-trade Sales of Soft Drinks by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 4 Research Sources

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