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Concentrates in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Concentrates in Kenya witnessed marginal off-trade volume growth in 2015 to reach sales of 1.1 million litres. The affordability of concentrates compared to RTD juices fuelled growth of value and volume share. During periods such as the Easter holidays, Christmas and Ramadan concentrates were preferred and sales rose as school pupils and students prefer the products during picnics and lunchtimes.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Concentrates in Kenya
CONCENTRATES IN KENYA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
Table 4 Off-trade Sales of Concentrates by Category: Value 2010-2015
Table 5 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
Table 6 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
Table 9 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
Table 10 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
Table 11 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
Table 12 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
Table 13 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
Table 14 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 16 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 19 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Highlands Mineral Water Co Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Highlands Mineral Water Co Ltd: Key Facts
Summary 2 Highlands Mineral Water Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Highlands Mineral Water Co Ltd: Competitive Position 2015
Executive Summary
Value Sales of Soft Drinks Record Positive Growth Despite High Inflation
Multinational Players Continue To Face Increasing Competition From Domestic Firms
New Entrants Threaten Sales for Key Players
Intensive Marketing for Niche Products Boosts Volume Sales
Perceived Healthy Drinks Expected To Boost Volume and Value Sales Over the Forecast Period
Market Data
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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