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Concentrates in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

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Concentrates in Kenya witnessed marginal off-trade volume growth in 2015 to reach sales of 1.1 million litres. The affordability of concentrates compared to RTD juices fuelled growth of value and volume share. During periods such as the Easter holidays, Christmas and Ramadan concentrates were preferred and sales rose as school pupils and students prefer the products during picnics and lunchtimes.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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