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Concentrates in Kenya

  • February 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Concentrates remains a small category within Kenya, and it is showing steady growth from a low base. Parents normally add concentrated drinks to their children’s lunch packs for school, as it is a more affordable alternative than juice. Concentrated drinks appeal to middle- and lower-income parents, who are unable to afford more expensive products.

Euromonitor International's Concentrates in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Concentrates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Concentrates in Kenya
CONCENTRATES IN KENYA

February 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Environment
Forecast
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 2 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 3 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 4 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 13 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Executive Summary
Soft Drinks Continues To Post A Positive Performance in 2014
Local Companies Maintain A Competitive Edge in Kenya
Soft Drinks Giants Compete for Market Dominance in Kenya
Supermarkets and Kiosks Boost Sales Volumes
Manufacturers Focus Their Marketing Efforts on Niche Products
Changing Consumer Preferences To Healthier Products Expected
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 33 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 34 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 2 Research Sources












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