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Cough, Cold and Allergy (Hay Fever) Remedies in Poland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 39 pages

Cough, cold and allergy (hay fever) remedies remained the biggest OTC category at the end of the review period, accounting for a 30% share of overall OTC value sales. Sales of cough, cold and allergy (hay fever) remedies are seasonal in Poland. In line with the onset of the cold season, demand for cough and cold products invariably increases, while sales of allergy products peak in late spring and early summer. Poles’ demand for products to boost the immune systems has increased strongly, especi...

Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cough, Cold and Allergy (Hay Fever) Remedies in Poland
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN POLAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 3 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 4 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Table 5 Sales of Decongestants by Category: Value 2011-2016
Table 6 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 7 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 8 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 11 Sales of Decongestants by Category: Value 2011-2016
Table 12 Sales of Decongestants by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2012-2016
Table 14 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2016
Table 15 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Aflofarm Farmacja Polska Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 1 Aflofarm Farmacja Polska Sp zoo: Key Facts
Competitive Positioning
Summary 2 Aflofarm Farmacja Polska Sp zoo: Competitive Position 2016
GlaxoSmithKline Consumer Healthcare Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 3 GlaxoSmithKline Consumer Healthcare Sp zoo: Key Facts
Summary 4 GlaxoSmithKline Consumer Healthcare Sp zoo: Operational Indicators
Competitive Positioning
Summary 5 GlaxoSmithKline Consumer Healthcare Sp zoo: Competitive Position 2016
US Pharmacia Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 6 US Pharmacia Sp zoo: Key Facts
Summary 7 US Pharmacia Sp zoo: Operational Indicators
Competitive Positioning
Summary 8 US Pharmacia Sp zoo: Competitive Position 2016
Zaklady Farmaceutyczne Polpharma SA in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 9 Zaklady Farmaceutyczne Polpharma SA: Key Facts
Competitive Positioning
Summary 10 Zaklady Farmaceutyczne Polpharma SA: Competitive Position 2016
Executive Summary
Strong Growth Maintained in 2016
Heavy Advertising Fuels Sales of OTC and Other Healthcare Products
Multinational Players Face Strong Domestic Challengers
Non-pharmacy Distribution Channels Gain Share
Bright Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Connected Electronic Devices Increasingly Influence Poles' Shopping Behaviour
the Active Elderly A Newly Emerging Consumer Group in Poland
Poles Seek Naturally-positioned OTC Products and Dietary Supplements
Market Indicators
Table 17 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 18 Life Expectancy at Birth 2011-2016
Market Data
Table 19 Sales of Consumer Health by Category: Value 2011-2016
Table 20 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 21 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 22 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 23 Distribution of Consumer Health by Format: % Value 2011-2016
Table 24 Distribution of Consumer Health by Format and Category: % Value 2016
Table 25 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 26 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Reimbursement
Advertising/promotion Regulatory Requirements
Packaging Regulatory Requirements and Labelling Regulatory Trends
Distribution Channels
Vitamins and Dietary Supplements Registration and Classification
Combination Products
Advertising
Packaging and Labelling Trends
Distribution Channels
Self-medication/self-care and Preventive Medicine
Switches
Summary 11 OTC: Switches 2015/2016
Definitions
Sources
Summary 12 Research Sources












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