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Ear Care in Austria

  • August 2013
  • -
  • Euromonitor International
  • -
  • 22 pages

Ear care saw very good performance in 2012, benefiting from the growing number of health-conscious Austrians. Consumers in Austria pay a great deal of attention to the medicines used for the treatment of areas such as the eyes and ears, as these are considered very delicate. For this reason, the demand for high-quality brands which provide great efficacy was noticeable within ear care in Austria in 2012.

Euromonitor International's Ear Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Austria
EAR CARE IN AUSTRIA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
the Ageing Population and Increasing Health Awareness Drive the Growth of Consumer Health
Hectic Vs Healthy Lifestyles Impact the Performance of Consumer Health
Multinationals Continue To Dominate the Market
Increasing From A Low Base, Internet Retailing Gains Importance
Performance of Consumer Health Is Expected To See Further Growth
Key Trends and Developments
Population Aged 65+ on the Rise
Beauty Becomes Increasingly Important
Long Working Hours and Increased Stress Levels Benefit Demand for Various Consumer Health Products
More Sport for Healthier Lifestyles
Austrians Like To Shop Online
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Definitions
Sources
Summary 2 Research Sources












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