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Ear Care in Germany

  • August 2013
  • -
  • Euromonitor International
  • -
  • 22 pages

In Germany in 2012, retail value sales of ear care increased by 3% to almost €27 million, making it still one of the smallest niche categories of the OTC market in Germany. According to industry experts, growth was mainly caused by current users increasing their consumption rather than new users. All in all, most Germans either only used cotton buds and similar products from cosmetics (mainly for ear wax removal) or went to a doctor when they had a problem which seemed more serious (for example...

Euromonitor International's Ear Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Ear Care in Germany
EAR CARE IN GERMANY
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Market Saturation Limits Growth Opportunities in 2012
Vitamins and Dietary Supplements Loses Out, Whilst Sports Nutrition Booms
Multinationals Continue To Lead Consumer Health
Internet Retailing on the Rise
Less Rosy Future of Consumer Health Expected
Key Trends and Developments
New Economic Crisis Has Not Reached Germany (yet?)
Changing Roles and Organisational Forms of Chemists/pharmacies in Germany
Brands Need Constant Innovation in Order To Thrive (or at Least Survive)
Increasing Number of Negative Media Reports About Self-medication Products
Growing Fitness Trend Boosts Demand for Sports Nutrition Products
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2012
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Sources
Summary 2 Research Sources












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