Eye Care in Germany

  • August 2013
  • -
  • Euromonitor International
  • -
  • 28 pages

After many years with a positive development year on year in current value terms, in 2012 retail value sales of eye care products in Germany declined by 1% to €134 million. Despite ongoing factors in favour of the category (working long hours at the computer, more air conditioning appliances, air pollution), according to industry experts, sales are now measured against a considerably higher base and a decline (or rather a consolidation at a quite high level) is therefore not completely...

Euromonitor International's Eye Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Eye Care in Germany
EYE CARE IN GERMANY
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2007-2012
Table 2 Sales of Eye Care by Category: % Value Growth 2007-2012
Table 3 Standard Eye Care by Format: % Value Breakdown 2008-2012
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2008-2012
Table 5 Eye Care Company Shares by Value 2008-2012
Table 6 Eye Care Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Eye Care by Category: Value 2012-2017
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2012-2017
Johnson and Johnson GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 1 Johnson and Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Johnson and Johnson: Competitive Position 2012
Pgt Healthcare in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 3 PGT Healthcare: Key Facts
Company Background
Production
Summary 4 PGT Healthcare: Production Statistics 2012
Competitive Positioning
Summary 5 PGT Healthcare: Competitive Position 2012
Executive Summary
Market Saturation Limits Growth Opportunities in 2012
Vitamins and Dietary Supplements Loses Out, Whilst Sports Nutrition Booms
Multinationals Continue To Lead Consumer Health
Internet Retailing on the Rise
Less Rosy Future of Consumer Health Expected
Key Trends and Developments
New Economic Crisis Has Not Reached Germany (yet?)
Changing Roles and Organisational Forms of Chemists/pharmacies in Germany
Brands Need Constant Innovation in Order To Thrive (or at Least Survive)
Increasing Number of Negative Media Reports About Self-medication Products
Growing Fitness Trend Boosts Demand for Sports Nutrition Products
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 6 OTC: Switches 2010-2012
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 10 Life Expectancy at Birth 2007-2012
Market Data
Table 11 Sales of Consumer Health by Category: Value 2007-2012
Table 12 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 13 Consumer Health Company Shares 2008-2012
Table 14 Consumer Health Brand Shares 2009-2012
Table 15 Penetration of Private Label by Category 2007-2012
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 18 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources












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