Eye Care Market Analysis in Germany

EYE CARE IN GERMANY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011
Table 5 Eye Care Company Shares by Value 2007-2011
Table 6 Eye Care Brand Shares by Value 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Johnson & Johnson GmbH in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 1 Johnson & Johnson GmbH: Key Facts
Summary 2 Johnson & Johnson GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Johnson & Johnson GmbH: Competitive Position 2011
Mann Chem-pharm Fabrik Gmbh, Dr Gerhard in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 4 Mann Chem-Pharm Fabrik GmbH, Dr Gerhard: Key Facts
Summary 5 Mann Chem-Pharm Fabrik GmbH, Dr Gerhard: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Mann Chem-Pharm Fabrik GmbH, Dr Gerhard: Competitive Position 2011
Ratiopharm GmbH & Co in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 7 Ratiopharm GmbH & Co: Key Facts
Summary 8 Ratiopharm GmbH & Co: Operational Indicators
Company Background
Production
Summary 9 Ratiopharm GmbH & Co: Production Statistics 2011
Competitive Positioning
Summary 10 Ratiopharm GmbH & Co: Competitive Position 2011
Executive Summary
Consumer Health Overall Stagnating in Germany in 2011
Market Under Pressure From Healthier Diets and More Exercise
Very Fragmented Market Continues To Be Led by Bayer Vital
Consumer Healthcare Most Often Sold in Health and Beauty Retailers
Small Decline of Consumer Health Expected Over Forecast Period in Germany
Key Trends and Developments
Ongoing Relatively Favourable Economic Conditions in Germany in 2011
Demographic Changes Continue To Influence Consumer Health in Germany
Increasing Shares of Sales Through Internet Retailing in Consumer Health
Consumer Lifestyle Issues Offer Opportunities for Manufacturers and Retailers
Innovation Essential for Premium Brands To Thrive in Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Switches
Summary 11 OTC - Switches 2010-2011
Definitions
Sources
Summary 12 Research Sources