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Eye Care in Germany

  • September 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Eye care in Germany recorded another year of strong current value growth in 2016. With the ongoing digitalisation of work spaces and personal lives, consumers’ eyes are increasingly being exposed to stresses such as flickering, blue light and often screens and letters which are too small. Additional strains put on eyes include artificial light in offices, shops and other public places, pollution and heating or air conditioning. Furthermore, the pollen count, especially that of the fairly aggress...

Euromonitor International’s Eye Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Germany
EYE CARE IN GERMANY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2011-2016
Table 2 Sales of Eye Care by Category: % Value Growth 2011-2016
Table 3 Sales of Standard Eye Care by Format: % Value 2011-2016
Table 4 Sales of Standard Eye Care by Positioning: % Value 2011-2016
Table 5 NBO Company Shares of Eye Care: % Value 2012-2016
Table 6 LBN Brand Shares of Eye Care: % Value 2013-2016
Table 7 Forecast Sales of Eye Care by Category: Value 2016-2021
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2016-2021
Executive Summary
Steady Growth for Consumer Health in Germany in 2016
Polarisation Effects of Healthy Living
Diversification the Key To Success
Chemists/pharmacies Remains the Leading Distribution Channel
Too Many Alternatives Result in Future Value Stagnation
Key Trends and Developments
Germany's Ageing Population - An Opportunity Or A Threat To Consumer Health?
the Pros and Cons of Healthier Lifestyles
Consumer Health - Another Online Challenge
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 10 Life Expectancy at Birth 2011-2016
Market Data
Table 11 Sales of Consumer Health by Category: Value 2011-2016
Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format: % Value 2011-2016
Table 17 Distribution of Consumer Health by Format and Category: % Value 2016
Table 18 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources












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