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Eye Care in Germany

  • November 2015
  • -
  • Euromonitor International
  • -
  • 21 pages

Standard eye care, as the predominant category, with an 80% value share within overall eye care, benefits mostly from the continuously ageing German population, as well as from the fast-paced, highly digitalised lifestyles that many consumers lead. With pollution, artificial lighting and flickering screens surrounding consumers on a daily basis, their eyes suffer constant strain, feel dry or are red. Thus, eye care products remained in high demand in 2015.

Euromonitor International's Eye Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Germany
EYE CARE IN GERMANY
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2010-2015
Table 2 Sales of Eye Care by Category: % Value Growth 2010-2015
Table 3 Sales of Standard Eye Care by Format: % Value 2010-2015
Table 4 Sales of Standard Eye Care by Positioning: % Value 2010-2015
Table 5 NBO Company Shares of Eye Care: % Value 2011-2015
Table 6 LBN Brand Shares of Eye Care: % Value 2012-2015
Table 7 Forecast Sales of Eye Care by Category: Value 2015-2020
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2015-2020
Executive Summary
Stronger Growth in Consumer Health in 2015
Colds, Influenza and A Gastrointestinal Virus Drive Value Growth
Consumer Health Remains Fragmented, But in Domestic Hands
the Sales of Chemists/pharmacies Grow Through Remote Sales
Opposing Future Trends Expected To Lead To the Balanced Value Development of Consumer Health
Key Trends and Developments
the Reciprocity of Consumer Health and An Ageing Population
in Sickness and in Health - the Impact of Consumers' Lifestyles on Consumer Health
the Risks and Opportunities of the Progression of Digitalisation for Consumer Health
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 10 Life Expectancy at Birth 2010-2015
Market Data
Table 11 Sales of Consumer Health by Category: Value 2010-2015
Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2013-2015
Sources
Summary 2 Research Sources












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