Eye Care in Germany

  • May 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

Eye care sales benefited from a strong allergy season in 2014. While standard eye care remained the predominant type, accounting for over two-thirds of overall volume and value sales, the positive impetus on overall turnover only came from the growth registered by allergy eye care.

Euromonitor International’s Eye Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Eye Care in Germany
EYE CARE IN GERMANY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2009-2014
Table 2 Sales of Eye Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Eye Care: % Value 2010-2014
Table 4 LBN Brand Shares of Eye Care: % Value 2011-2014
Table 5 Forecast Sales of Eye Care by Category: Value 2014-2019
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019
Executive Summary
Consumer Health in Germany Hampered by Slump in OTC Sales
Consumer Health Remains A Fragmented Market, With No One Player Commanding More Than A Single-digit Value Share
Chemists/pharmacies Remains the Dominant Distribution Channel
Consumer Health Expected To Face Stagnation Over the Forecast Period
Key Trends and Developments
Milder Climate Brings Both Obstacles and Opportunities
Demographic Changes Have A Mixed Impact on Sales
Companies Make Use of Synergy Between Sports Nutrition and Slimming Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2012-2014
Definitions
Sources
Summary 2 Research Sources












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