Eye Care Market Analysis in Germany

  • August 2013
  • -
  • Euromonitor International
  • -
  • 28 pages

This is driving demand amongst consumers for regular eye care to address the discomfort arising from these conditions and fuelling sales of eye care products, which grew in value by 2% in 2010, similar to the average seen over the review period.

Euromonitor International's report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 , allowing you to identify the segments driving growth. Projections to 2015 illustrate how the industry is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Eye Care industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .


Table Of Contents

Eye Care in Germany

April 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Eye Care by Segment : Value from 2005 to 2010
Data table 2 Sales of Eye Care by Segment : % Value Growth from 2005 to 2010
Data table 3 Standard Eye Care by Type: % Value Breakdown from 2007 to 2010
Data table 4 Eye Care Market Shares by Value from 2006 to 2010
Data table 5 Eye Care Brand Shares by Value from 2007 to 2010
Data table 6 Projection Sales of Eye Care by Segment : Value from 2010 to 2015
Data table 7 Projection Sales of Eye Care by Segment : % Value Growth from 2010 to 2015
Ratiopharm GmbH and Co in Consumer Health (germany)
Strategic Direction
Key Facts
Summary 1 Ratiopharm GmbH and Co: Key Facts
Summary 2 Ratiopharm GmbH and Co: Operational Indicators
Company Background
Production
Summary 3 Ratiopharm GmbH and Co: Production Statistics 2010
Competitive Positioning
Summary 4 Ratiopharm GmbH and Co: Competitive Position 2010
Executive Summary
Consumer Health in Germany Stagnated in 2010
the Health and Wellness Trend Is Having A Negative Impact on Consumer Health Sales
Bayer Vital GmbH Remains the Leading Manufacturer of Consumer Health Products in Germany
Chemists/pharmacies Continues To Be the Most Common Outlet for Consumer Health Products
Consumer Health Sales Value Is Predicted To Decline During the Projection Period
Key Trends and Developments
Increased Interest in Health and Wellness Leads To A Slowdown in OTC Sales
Consumer Health Sales Through Internet Retailing Are Becoming Increasingly Popular
Consumer Insecurities Affect the Consumer Health Category
Innovation Is Key for the Survival of Premium Brands
Self-medication in Germany
Market Indicators
Data table 8 Consumer Expenditure on Health Goods and Medical Services from 2005 to 2010
Data table 9 Life Expectancy at Birth from 2005 to 2010
Market Data
Data table 10 Sales of Consumer Health by Segment : Value from 2005 to 2010
Data table 11 Sales of Consumer Health by Segment : % Value Growth from 2005 to 2010
Data table 12 Consumer Health Market Shares by Value from 2006 to 2010
Data table 13 Consumer Health Brand Shares by Value from 2007 to 2010
Data table 14 Penetration of Private Label by Segment from 2005 to 2010
Data table 15 Sales of Consumer Health by Distribution Format: % Analysis from 2005 to 2010
Data table 16 Sales of Consumer Health by Segment and Distribution Format: % Analysis 2010
Data table 17 Projection Sales of Consumer Health by Segment : Value from 2010 to 2015
Data table 18 Projection Sales of Consumer Health by Segment : % Value Growth from 2010 to 2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 5 OTC Healthcare Switches from 2008 to 2010
Definitions
Sources
Summary 6 Research Sources

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