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Fruit/Vegetable Juice in Poland

  • August 2013
  • -
  • Euromonitor International
  • -
  • 41 pages

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The year 2012 was marked by the successful return of the well-known soft drink Frugo. The Frugo juice drinks (up to 24% juice) brand, being extremely popular in the late nineties, was withdrawn from the country at the beginning of the century. In 2011 FoodCare bought the rights for the brand and reintroduced the product in the same year. Massive marketing campaigns, supported by high brand awareness, contributed to the immediate Frugo success in 2012. Frugo’s return was the main factor behind...

Euromonitor International's Fruit/Vegetable Juice in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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