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RTD Tea in Croatia

  • February 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Summary

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RTD tea saw only one attempt to launch a carbonated format back in 2012, by Rauch Croatia doo. The launch failed as Rauch was a marginal player with unfavourable shelf positioning, unable to stimulate consumer interest in this new format. If any of the leaders attempted to launch a new product it could be successful and remain on shelves.

Euromonitor International’s RTD Tea in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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