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Table of Contents
Total RTD tea volume and current value sales continued to decline in 2012, maintaining the negative trend observed since 2009. While this was mainly due to unfavourable economic conditions in Croatia, demand for RTD products was also hampered by growing competition from malt-based RTDs (radlers) and other soft drinks categories. However, thanks to increased confidence among consumers about the short to medium term outlook for the Croatian economy, the rates of decline in total volume and...
Euromonitor International's RTD Tea in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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... The bulk of the offerings and consequently, met with a very restricted demand at much lower level. Majority of these varieties witnessed very heavy withdrawals. Blenders lent some support whilst loose tea ...
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