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RTD Tea in Georgia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

Georgian manufacturer Kartuli Ludis Ko entered RTD tea in 2015 with its Baikho brand. The launch was a success and it quickly rose in the rankings to reach third position in RTD tea in 2016. The entry of this new brand helped to keep unit prices stable regardless of the devaluation of the local currency.

Euromonitor International’s RTD Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Georgia
RTD TEA IN GEORGIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Kartuli Ludis Ko in Soft Drinks (georgia)
Strategic Direction
Key Facts
Summary 1 Kartuli Ludis Ko: Key Facts
Summary 2 Kartuli Ludis Ko: Operational Indicators
Competitive Positioning
Summary 3 Kartuli Ludis Ko: Competitive Position 2016
Executive Summary
Market Gets Accustomed To New Rate of Local Currency
Low Health Awareness Supports Significant Growth
Shares Remain Stable for Soft Drinks
No Healthy Launches in Georgian Soft Drinks As Yet
Different Growths for Areas of Soft Drinks Expected
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Source
Summary 4 Research Sources












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