RTD Tea Market Analysis in Kazakhstan - market research report

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$ 898 - May 2012 - by Euromonitor International - 25

Summary

Table of Contents

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Industry

Hot Drink

Country

Kazakhstan

Keywords

Rtd Tea
Tea

Companies

RG Brands

RTD tea is a popular type of soft drink in Kazakhstan which, in most cases, is consumed on-the-go during hot summer months. Rising consumer health awareness is resulting in a switch away from carbonates towards other drinks alternatives. Consumers appreciate the light taste of RTD tea and its thirst quenching and healthier properties. In addition, the fact that tea is a widely popular hot drink in Kazakhstan also helps to boost RTD tea sales. Total volume sales increased by 17% in 2011 as a...

Euromonitor International's RTD Tea in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTD TEA IN KAZAKHSTAN
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 7 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 8 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Rg Brands Ao in Soft Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 1 RG Brands AO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 RG Brands AO: Competitive Position 2011
Executive Summary
Soft Drinks Records Higher Growth
Health and Wellness Trend Becomes Even More Important
Competition Becomes More Intense
Traditional Retail Channels Maintain Strong Positions
Consumers Expected To Become More Sophisticated in Their Tastes
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Kazakhstan
Market Data
Table 40 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 42 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 44 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016
Table 46 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016
Sources
Summary 3 Research Sources

Hot Drink Industry in Kazakhstan : Latest Reports

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