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RTD Tea in Malaysia

  • February 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

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RTD tea was the most dynamic soft drinks category in Malaysia in 2016 as off-trade volume growth of 15% was recorded. Growth in the category is being driven by the rising demand for healthy, low sugar beverages. For example, green tea-based RTD tea is performing well as it is considered to be a healthier alternative to other soft drinks categories. Naturally healthy RTD green tea recorded off-trade volume growth of 20% in 2016.

Euromonitor International’s RTD Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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