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RTD Tea in Serbia

  • February 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

The Serbian government introduced extensive austerity measures at the end of 2014, with the reduction of the salaries of all public employees by 10% being the most important in this context. This measure immediately took its toll on disposable incomes, and consumers were forced to reduce their expenditure on non-essential goods. RTD tea is certainly considered non-essential, and hence saw a steep decline in 2015.

Euromonitor International’s RTD Tea in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Serbia
RTD TEA IN SERBIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Nectar Doo in Soft Drinks (serbia)
Strategic Direction
Key Facts
Summary 1 Nectar doo: Key Facts
Summary 2 Nectar doo: Operational Indicators
Competitive Positioning
Summary 3 Nectar doo: Competitive Position 2015
Executive Summary
the Government's Austerity Measures Negatively Affect Soft Drinks
Health Concerns About High Sugar Content Hamper Sales
Little Change in the Shares of the Top Producers - Coca-Cola Maintains the Leading Position
Convenience, Health and Wellness and Flavour Innovation Drive New Product Launches in 2015
Better Performance Expected Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Sources
Summary 4 Research Sources












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