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RTD Tea in Thailand

  • February 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

Off-trade sales of RTD tea declined in both volume and current value terms in 2016. Many players attributed the poor performance of RTD tea to the economic slowdown in the country, and sought to win consumers back through constant price promotions and lucky draw campaigns. Nevertheless, these moves were rather unsuccessful, as RTD tea was already a mature category and consumers tended to show a lack of interest in common marketing strategies. In fact, constant price cutting only exacerbated the...

Euromonitor International’s RTD Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carbonated RTD Tea, Still RTD Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

RTD Tea in Thailand
RTD TEA IN THAILAND
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Boon Rawd Brewery Co Ltd in Soft Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Boon Rawd Brewery Co Ltd: Key Facts
Competitive Positioning
Summary 2 Boon Rawd Brewery Co Ltd: Competitive Position 2016
Ichitan Group Pcl in Soft Drinks (thailand)
Strategic Direction
Key Facts
Summary 3 Ichitan Group PCL: Key Facts
Summary 4 Ichitan Group PCL: Operational Indicators
Competitive Positioning
Summary 5 Ichitan Group PCL: Competitive Position 2016
Oishi Group Pcl in Soft Drinks (thailand)
Strategic Direction
Key Facts
Summary 6 Oishi Group PCL: Key Facts
Summary 7 Oishi Group PCL: Operational Indicators
Competitive Positioning
Summary 8 Oishi Group PCL: Competitive Position 2016
Executive Summary
Government Pushes for Healthier Soft Drink Options
Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases
Soft Drinks Remains Fragmented, With Many Domestic Players
Existing Players Rely on Product Line Extensions To Boost Sales
Soft Drinks To Record A Slowdown in Growth Over the Forecast Period
Key Trends and Developments
Government Pushes for Reduced-sugar Variants
Existing Players Rely on Product Line Extensions To Boost Sales
Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Thailand
Sources
Summary 9 Research Sources

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