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Sanitary Protection in Poland

  • March 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

Sanitary protection registered negative current retail value growth of 1% in 2016 due to lower demand as a result of large-scale migration, changing lifestyles and increased use of contraception. More women used a type of contraception that reduces or eliminates menstruation, which negatively affected sales of tampons and towels.

Euromonitor International’s Sanitary Protection in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Poland
SANITARY PROTECTION IN POLAND
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Procter and Gamble Operations Polska Sp Zoo in Tissue and Hygiene (poland)
Strategic Direction
Key Facts
Summary 1 Procter and Gamble Operations Polska Sp zoo: Key Facts
Summary 2 Procter and Gamble Operations Polska Sp zoo: Operational Indicators
Competitive Positioning
Summary 3 Procter and Gamble Operations Polska Sp zoo: Competitive Position 2016
Executive Summary
Higher Disposable Incomes Fuel Sales in Tissue and Hygiene
Higher Demand for Premium, Better Quality Products
Private Label Grows in Strength at the Expense of Establish Brands
Increasing Role of Discounters
Investment in Expansion of Production Capacities Increases Potential for Growth
Key Trends and Developments
Improvement in the Economy Fuels Sales
Private Label Develops Product Portfolio Across Tissue and Hygiene
Retail Tissue Drives Sales in Tissue and Hygiene
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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