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Tea in Kenya

  • March 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Black tea output in 2015 was reduced due to drought, hence boosting its demand by nearly 43% according to Tea Brokers East Africa Ltd. At the same time, tea growers were asked to steer domestic demand and diversify into organic and specialist tea to set their earnings against dropping prices.

Euromonitor International's Tea in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Kenya
TEA IN KENYA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 6 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 7 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 8 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Kenya Tea Packers Ltd (ketepa) in Hot Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Kenya Tea Packers Ltd: Key Facts
Summary 2 Kenya Tea Packers Ltd: Operational Indicators
Competitive Positioning
Summary 3 Kenya Tea Packers Ltd (Ketepa): Competitive Position 2015
Executive Summary
Growing Coffee Culture Boosts Hot Drinks Sales
Private Label Enters Hot Drinks
the Entry of New Players Intensifies Competition
New Product Development Boosts Sales
Positive Growth Expected Over the Forecast Period
Market Indicators
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 13 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 14 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Definitions
Sources
Summary 4 Research Sources












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