Tea in Macedonia

Green tea put in the strongest performance in 2012, with off-trade volume growth of 11% and current value growth of 14%. Green tea is a category with some of the strongest growth potential as its health benefits are only just being promoted and understood in Macedonia. Green tea is imported but some domestic manufacturers pack it in Macedonia and sell it as their own product/brand.

Euromonitor International's Tea in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Hot Drink Industry in Macedonia

TEA IN MACEDONIA
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2007-2012
Table 2 Retail Sales of Tea by Category: Value 2007-2012
Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
Table 5 Tea Company Shares by Retail Value 2008-2012
Table 6 Tea Brand Shares by Retail Value 2009-2012
Table 7 Forecast Retail Sales of Tea by Category: Volume 2012-2017
Table 8 Forecast Retail Sales of Tea by Category: Value 2012-2017
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
Droga Kolinska Dooel in Hot Drinks (macedonia)
Strategic Direction
Key Facts
Summary 1 Droga Kolinska dooel: Key Facts
Summary 2 Droga Kolinska dooel: Operational Indicators (Macedonian subsidiary data only)
Company Background
Production
Competitive Positioning
Summary 3 Droga Kolinska dooel: Competitive Position 2012
Executive Summary
Slight Volume Decline Seen in 2012
Hot Drinks Value Sales Remain Healthy Despite Economic Hardship
Independent Small Grocers Remain Largest Distribution Channel for Hot Drinks
Domestic Company Leads Hot Drinks in Macedonia
Forecast Growth of Hot Drinks Remains Positive
Market Data
Table 11 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 13 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 14 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 21 Hot Drinks Company Shares by Retail Value 2008-2012
Table 22 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 23 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 24 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 25 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
Table 35 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2007-2012
Definitions
Sources
Summary 4 Research Sources