Table of Contents
Green tea was the strongest performer in 2013, with off-trade volume growth of 10% and off-trade current value growth of over 13%. Despite these growth rates, green tea still has strong growth potential as its health benefits are just beginning to resonate with consumers and tea lovers in Macedonia. Green tea is imported from countries such as India, Sri Lanka and China. Some domestic manufacturers import bulk quantities and re-pack green tea in Macedonia to sell it as their own product/brand.
Euromonitor International's Tea in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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