Tea in Thailand

  • June 2014
  • -
  • Euromonitor International
  • -
  • 29 pages

Retail volume sales of tea showed an improvement with 4% growth in 2013. This improvement was partly due to growing consumer appreciation for the potential health benefits of different tea varieties. Notably, whereas tea was once mainly perceived as a drink for elderly people, rising health awareness in Thailand ensured that it continued to gain popularity among younger consumers in 2013, especially among young urban adults. Growth in tea consumption was further strengthened by new launches,...

Euromonitor International’s Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Tea in Thailand
TEA IN THAILAND
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2008-2013
Table 2 Retail Sales of Tea by Category: Value 2008-2013
Table 3 Retail Sales of Tea by Category: % Volume Growth 2008-2013
Table 4 Retail Sales of Tea by Category: % Value Growth 2008-2013
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
Table 6 NBO Company Shares of Tea: % Retail Value 2009-2013
Table 7 LBN Brand Shares of Tea: % Retail Value 2010-2013
Table 8 Forecast Retail Sales of Tea by Category: Volume 2013-2018
Table 9 Forecast Retail Sales of Tea by Category: Value 2013-2018
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018
Greentea Thai Ltd in Hot Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Greentea Thai Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Greentea Thai Ltd: Competitive Position 2013
New Concept Product Co Ltd in Hot Drinks (thailand)
Strategic Direction
Key Facts
Summary 3 New Concept Product Co Ltd: Key Facts
Summary 4 New Concept Product Co Ltd: Operational Indicators 2011-2012
Company Background
Production
Summary 5 New Concept Product Co Ltd: Production Statistics 2013
Competitive Positioning
Summary 6 New Concept Product Co Ltd: Competitive Position 2013
Executive Summary
Maturity, Price Hikes and Political Unrest Slow Growth in Hot Drinks Consumption
Political Issue Started To Be Witnessed and Affected Hot Drinks
International Players Lead Hot Drinks But Local Companies Continue To Make Gains
Off-trade Channels Continue To Dominate Hot Drinks Distribution
Outlook for Hot Drinks in Thailand Remains Broadly Positive
Key Trends and Developments
Ongoing Political Unrest Threatens the Development of the Thai Hot Drinks Market
Rising Urbanisation in Thailand Has Positive Implications for Hot Drinks
Aec Integration Will Create New Opportunities and Challenges for Thai Producers
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
Table 15 Retail Sales of Hot Drinks by Category: Volume 2008-2013
Table 16 Retail Sales of Hot Drinks by Category: Value 2008-2013
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Appendix
Production/import/export Data
Summary 7 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2008-2013
Sources
Summary 8 Research Sources












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