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Tea in Thailand

  • February 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Advancements in cafés and other foodservice outlets contributed to the growth seen by tea in Thailand in 2015. International players, such as Dilmah and Twinings, as well as local players like ChaTra Mue are marketing their products, as they look to take advantage of the growing tea culture in the country. While Dilmah and Twinings are collaborating with tea rooms, cafés, and food service outlets at both the standalone and hospitality services levels across major cities in Thailand in marketing...

Euromonitor International's Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tea in Thailand
TEA IN THAILAND
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Greentea Thai Ltd in Hot Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Greentea Thai Ltd: Key Facts
Competitive Positioning
Summary 2 Greentea Thai Ltd: Competitive Position 2015
Siam Fb Products Co Ltd in Hot Drinks (thailand)
Strategic Direction
Key Facts
Summary 3 Siam FB Products Co Ltd: Key Facts
Summary 4 Siam FB Products Co Ltd: Operational Indicators
Competitive Positioning
Summary 5 Siam FB Products Co Ltd: Competitive Position 2015
Executive Summary
Global Influences Boost Adoption of Trends From Other Cultures
the Internet Helps in Connecting Consumers With Brands
Domestic Brands Are Competing Against International Brands
Increasing Premiumisation and Segmentation in Hot Drinks
Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Global Influences Help To Shape Hot Drinks in Thailand
Growing Health Awareness Drives Premiumisation
Integrated Marketing Becoming More Popular
Online Retailing Sees the Strongest Development
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Table 38 Imports of Hot Drinks by Category 2010-2015
Table 39 Exports of Hot Drinks by Category 2010-2015
Sources
Summary 6 Research Sources












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