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Vitamins and Dietary Supplements in Macedonia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Vitamins and dietary supplements registered current value growth of 5% in 2016 to reach sales of MKD755 million. Both categories are significantly benefiting from the growing health and wellness trend, with vitamins and dietary supplements seen by consumers as a quick and easy solution to boosting general health and wellbeing or preventing certain ailments from developing.

Euromonitor International’s Vitamins and Dietary Supplements in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Macedonia
VITAMINS AND DIETARY SUPPLEMENTS IN MACEDONIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Alkaloid Ad Skopje in Consumer Health (macedonia)
Strategic Direction
Key Facts
Summary 3 Alkaloid AD Skopje: Key Facts
Summary 4 Alkaloid AD Skopje: Operational Indicators
Competitive Positioning
Summary 5 Alkaloid AD Skopje: Competitive Position 2016
Galafarm Doo in Consumer Health (macedonia)
Strategic Direction
Key Facts
Summary 6 Galafarm doo: Key Facts
Summary 7 Galafarm doo: Operational Indicators
Competitive Positioning
Summary 8 Galafarm doo: Competitive Position 2016
Executive Summary
Solid Growth of OTC and Vitamins and Dietary Supplements Continues in 2016
Health and Wellbeing Products Grow in Popularity
Domestic Company Alkaloid Ad Skopje Remains the Leading Player
Chemists/pharmacies Remains the Leading Distribution Channel
Consumer Health Set To Continue To Grow, Albeit at A Slower Pace
Key Trends and Developments
Growth of the Urban Population and Self-medication Trend Benefit Consumer Health
Rising Health and Wellness Awareness Drives Sales of Weight Management and Vitamins and Dietary Supplements
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 9 Research Sources












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