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Vitamins and Dietary Supplements in Poland

  • September 2016
  • -
  • Euromonitor International
  • -
  • 44 pages

Three main trends are driving the rising consumption of vitamins and dietary supplements in Poland, namely health and wellness, convenience and increasingly hectic lifestyles. An increasing number of Poles are looking to get fitter and healthier, with this often including taking different vitamins, minerals and combination products which are widely advertised in the media. In many cases, consumers do not have the time to make healthy meals or take adequate exercise, thus having to resort to vita...

Euromonitor International’s Vitamins and Dietary Supplements in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Poland
VITAMINS AND DIETARY SUPPLEMENTS IN POLAND
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements Brand Ranking by Positioning
Summary 2 Multivitamins Brand Ranking by Positioning
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Aflofarm Farmacja Polska Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 3 Aflofarm Farmacja Polska Sp zoo: Key Facts
Competitive Positioning
Summary 4 Aflofarm Farmacja Polska Sp zoo: Competitive Position 2016
GlaxoSmithKline Consumer Healthcare Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 5 GlaxoSmithKline Consumer Healthcare Sp zoo: Key Facts
Summary 6 GlaxoSmithKline Consumer Healthcare Sp zoo: Operational Indicators
Competitive Positioning
Summary 7 GlaxoSmithKline Consumer Healthcare Sp zoo: Competitive Position 2016
Polski Lek SA in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 8 Polski Lek SA: Key Facts
Summary 9 Polski Lek SA: Operational Indicators
Competitive Positioning
Summary 10 Polski Lek SA: Competitive Position 2016
US Pharmacia Sp Zoo in Consumer Health (poland)
Strategic Direction
Key Facts
Summary 11 US Pharmacia Sp zoo: Key Facts
Summary 12 US Pharmacia Sp zoo: Operational Indicators
Competitive Positioning
Summary 13 US Pharmacia Sp zoo: Competitive Position 2016
Executive Summary
Strong Growth Maintained in 2016
Heavy Advertising Fuels Sales of OTC and Other Healthcare Products
Multinational Players Face Strong Domestic Challengers
Non-pharmacy Distribution Channels Gain Share
Bright Outlook for Consumer Health Over the Forecast Period
Key Trends and Developments
Connected Electronic Devices Increasingly Influence Poles' Shopping Behaviour
the Active Elderly A Newly Emerging Consumer Group in Poland
Poles Seek Naturally-positioned OTC Products and Dietary Supplements
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Reimbursement
Advertising/promotion Regulatory Requirements
Packaging Regulatory Requirements and Labelling Regulatory Trends
Distribution Channels
Vitamins and Dietary Supplements Registration and Classification
Combination Products
Advertising
Packaging and Labelling Trends
Distribution Channels
Self-medication/self-care and Preventive Medicine
Switches
Summary 14 OTC: Switches 2015/2016
Definitions
Sources
Summary 15 Research Sources












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