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Wipes in Poland

  • March 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Baby wipes counted for 78% of retail value sales in 2015. The high share is a result of frequent usage of such wipes not only for baby related needs but also for personal care by adults. Baby wipes are often used when travelling, especially for hand sanitation or as an alternative to facial wipes. Some consumers also use baby wipes as an alternative to general cleansing wipes. Convenience, effectiveness and ease of usage are the main reasons for the popularity of baby wipes.

Euromonitor International's Wipes in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Poland
WIPES IN POLAND
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2010-2015
Table 2 Retail Sales of Wipes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Wipes: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Wipes: % Value 2012-2015
Table 5 Forecast Retail Sales of Wipes by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2015-2020
Torunskie Zaklady Materialow Opatrunkowych SA (tzmo) in Tissue and Hygiene (poland)
Strategic Direction
Key Facts
Summary 1 TZMO SA: Key Facts
Summary 2 TZMO SA: Operational Indicators
Competitive Positioning
Summary 3 TZMO SA: Competitive Position 2015
Velvet Care Sp Zoo in Tissue and Hygiene (poland)
Strategic Direction
Summary 4 Velvet Care Sp zoo: Key Facts
Summary 5 Velvet Care Sp zoo: Operational Indicators
Competitive Positioning
Summary 6 Velvet Care Sp zoo: Competitive Position 2015
Executive Summary
Another Successful Year for Tissue and Hygiene
Higher Quality Products in Demand
Private Label Even More Serious Competitor for Branded Products
No Significant Changes in Distribution Channels
Outlook Positive for Tissue and Hygiene
Key Trends and Developments
Demand for Convenience and Higher Quality Products Drive Sales
Private Label Gains Popularity
Retail Tissue and Incontinence Among the Fastest-growing Categories
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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