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Home Video in Greece

  • October 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

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There is a clear trend towards bigger and more advanced televisions in Greece in 2016. Greeks have shown an increasing preference for internet-smart, 4K TVs of a bigger size, which are becoming all the more affordable, with televisions between 40’’-49’’ now costing as low as EUR450. As prices have significantly dropped, 32’’ TVs has also seen a rise in its volume share in 2016 to reach 34%, while 40’’ TVs has increased its share to 22%. The middle-shelf category of 32’’-40’’ thus accounts for th...

Euromonitor International’s Home Video in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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