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Learning curve: Demand will recover, but competition from language software looms



Abstract

Language Instruction in the US

The Language Instruction industry is one of the smallest industries in the education sector. During the beginning of the sluggish economic recovery, individuals had more time to spend on leisure activities. Instead of traveling abroad, consumers used the time to develop new talents and increase job skills, such as learning a new language. Since then, international travel activity has picked up as economic growth accelerated, benefitting the industry. Over the next five years, industry operators will face rising competition from educational institutions that offer in-house intensive English programs for international students. In response, industry operators are anticipated to expand online language programs, which allow greater flexibility than traditional schools.

Language schools offer language instruction ranging from conversational skills for personal enrichment to intensive training courses for career or educational opportunities. Schools teach foreign languages, sign language and English as a second language. This industry does not include language instruction software.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Language Instruction in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Rosetta Stone Inc.

Berlitz

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