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Travel and Tourism in Ireland to 2017

  • January 2014
  • -
  • Timetric
  • -
  • 117 pages

Synopsis

The report provides detailed market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Irish travel and tourism sector
• Detailed analysis of tourist spending patterns in Ireland for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary

Overall tourist volumes decreased in Ireland during the review period (2008'2012), due to the declining disposable income of consumers. Inbound tourist volumes expanded at a CAGR of 4.45% during the review period, and is expected to increase over the forecast period (2013'2017) at a CAGR of 8.86%, supported by government initiatives to promote tourism across the European region.

Scope

This report provides an extensive analysis related to the tourism demands and flows in Ireland:
• It details historical values for the Irish tourism sector for 2008–2012, along with forecast figures for 2013–2017
• It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2008–2012 review period and the 2013–2017 forecast period
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Ireland.
• It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Irish travel and tourism sector.
• Understand the demand-side dynamics within the Irish travel and tourism sector, along with key market trends and growth opportunities.

Key Highlights
• Real GDP is expected to grow by 0.4% in 2013 as fiscal adjustments, high unemployment and ongoing economic uncertainty weigh on domestic consumption. Exports growth will also remain poor due to low external demand. Real GDP, however, is likely to gain momentum and grow on an average by 2.3% between 2014 and 2017 aided by an expected improvement in exports coupled with a moderate recovery in private consumption from modest improvements in labor market conditions.
• Ireland’s economy failed to recover in 2012 recording a 5% decline in spending by domestic tourists as a result of decreased disposable incomes from the high rate of unemployment, increased charges and taxation, focusing on personal debt reduction and a poor labor market. With spending capabilities restricted, it is anticipated that Irish people will spend holidays at nearby destinations, cutting costs associated with air travel.
• Fáilte is extensively promoting overseas to attract more tourists by organizing cultural events such as “the Gathering” and “Derry/Londonderry UK City of Culture”. The Derry/Londonderry UK City of Culture provided a unique opportunity to showcase a diverse range of cultural programs and events, aiming at both cultural tourists and general visitors. The Gathering targeted the Irish diaspora in places like the UK, the US, Canada and Australia.
• In July 2013, London and Dublin have planned to extend the Common Travel Area, which currently allowing unhampered travel for the citizens of both countries by creating a “mini-Schengen” area that enables tourists and business travelers from rapidly growing Asian economies, to undertake travels with the help of common visas between the two islands. The global tourism industry is expected to grow by 50% between 2013 and 2030, and half of the tourists will come from China.
• In January 2013, Ryanair planned to launch operations in North Africa including Libya. These destinations would be served by 189-seat Boeing 737-800 aircraft with two new bases at Fez and Marrakech during 2013. Essaouira and Rabat were also newly announced airports that were launched at the end of March 2013. Canadian airline WestJet is expected to enter the transatlantic market with a new service to Ireland during 2014, with non-stop flights from St John’s, Newfoundland, and direct services with the same aircraft from Toronto to Dublin between June and October 2014.
• In February 2013, DoubleTree by Hilton opened a hotel in Dublin in partnership with Martinez Hotels & Resorts, having 138 rooms. Marriott International and Ikea have teamed to launch a chain of Europe-based economy hotels under the Moxy Hotels brand, adding 150 franchised Moxy Hotels across Europe including Ireland over the next 10 years. In May 2013, Interstate Hotels & Resorts announced seven new hotel openings across Europe, including Ireland. Choice Hotels announced five more properties in the UK and Ireland. Dublin's Gibson hotel has joined Choice's Ascend Hotel Collection, facilitating 252 rooms.
• Since 2008, the highest demand for car rentals was generally between July and September in Ireland. Due to oversupply, there was a decrease of 13.87% in the fleet size in 2012. Since Ireland is a small country, car rental companies were unable to redistribute vehicles to other areas where demand was higher. During the review period, there were many efforts made by Irish car rental companies to redistribute vehicles outside Ireland by negotiating with the government, which remained ineffective until 2012. The profitability of these companies was adversely impacted due to the majority of fleets not operating during off season.
• Package holidays are preferred by consumers as travel agents often cut prices by up to half. Low prices, coupled with the security and convenience of a package holiday, are drawing in customers. Previously, the increasing availability of cheap flights swamped the market and caused a drop in package holiday sales. But now, package deals have attracted many customers, and have been given priority.

Table Of Contents

Travel and Tourism in Ireland to 2017
Table of Contents
1 Executive Summary
2 Market Overview
2.3.1 Strengths
2.3.2 Weaknesses
2.3.3 Opportunities
2.3.4 Threats
3 Tourism Flows
3.1.1 Performance outlook
3.1.2 Key issues and trends
3.2.1 Performance outlook
3.2.2 Key issues and trends
3.3.1 Performance outlook
3.3.2 Key issues and trends
4 Airlines
5 Hotels
6 Car Rental
7 Travel Intermediaries
8 Tourism Board Profile
9 Airport Profiles
9.1.1 Overview
9.1.2 Operator profile
9.1.3 Routes
10 Company Profiles - Airlines
10.1.1 Ryanair Holdings Plc - company overview
10.1.2 Ryanair Holdings Plc - business description
10.1.3 Ryanair Holdings Plc - main services
10.1.4 Ryanair Holdings Plc - history
10.1.5 Ryanair Holdings Plc - SWOT analysis
10.1.6 Ryanair Holdings Plc - strengths
10.1.7 Ryanair Holdings Plc - weaknesses
10.1.8 Ryanair Holdings Plc - opportunities
10.1.9 Ryanair Holdings Plc - threats
10.1.10 Ryanair Holdings Plc - key competitors
10.1.11 Ryanair Holdings Plc - key employees
10.2.1 Aer Lingus Group Plc - company overview
10.2.2 Aer Lingus Group Plc - business description
10.2.3 Aer Lingus Group Plc - main services
10.2.4 Aer Lingus Group Plc - history
10.2.5 Aer Lingus Group Plc - SWOT analysis
10.2.6 Aer Lingus Group Plc - strengths
10.2.7 Aer Lingus Group Plc - weaknesses
10.2.8 Aer Lingus Group Plc - opportunities
10.2.9 Aer Lingus Group Plc - threats
10.2.10 Aer Lingus Group Plc - key competitors
10.2.11 Aer Lingus Group Plc - key employees
10.3.1 Air Contractors (Ireland) Ltd - company overview
10.3.2 Air Contractors (Ireland) Ltd - main services
10.3.3 Air Contractors (Ireland) Ltd - key competitors
10.3.4 Air Contractors (Ireland) Ltd - key employees
10.4.1 Aer Arann - company overview
10.4.2 Aer Arann - main services
10.4.3 Aer Arann - key competitors
10.4.4 Aer Arann - key employees
10.5.1 CityJet Ltd - company overview
10.5.2 CityJet Ltd - main services
10.5.3 CityJet Ltd - key competitors
10.5.4 CityJet Ltd - key employees
11 Company Profiles - Hotels
11.1.1 Ashford Castle Hotel- company overview
11.1.2 Ashford Castle Hotel- main services
11.1.3 Ashford Castle Hotel- key competitors
11.1.4 Ashford Castle Hotel- key employees
11.2.1 Radisson Blu Hotel and Spa Ireland - company overview
11.2.2 Radisson Blu Hotel and Spa Ireland - main services
11.2.3 Radisson Blu Hotel and Spa Ireland - key competitors
11.2.4 Radisson Blu Hotel and Spa Ireland - key employees
11.3.1 Adare Manor Hotel and Golf Resort - company overview
11.3.2 Adare Manor Hotel and Golf Resort - main services
11.3.3 Adare Manor Hotel and Golf Resort - key competitors
11.3.4 Adare Manor Hotel and Golf Resort - key employees
11.4.1 Westgrove Hotel and Conference Centre - company overview
11.4.2 Westgrove Hotel and Conference Centre - main services
11.4.3 Westgrove Hotel and Conference Centre - key competitors
11.4.4 Westgrove Hotel and Conference Centre - key employees
11.5.1 Dromoland Castle and Country Estate - company overview
11.5.2 Dromoland Castle and Country Estate - main services
11.5.3 Dromoland Castle and Country Estate - key competitors
11.5.4 Dromoland Castle and Country Estate - key employees
12 Company Profiles - Car Rental
12.1.1 Budget Car Rental Ireland - company overview
12.1.2 Budget Car Rental Ireland - main services
12.1.3 Budget Car Rental Ireland - key competitors
12.1.4 Budget Car Rental Ireland - key employees
12.2.1 Thrifty Car and Van Rental Ireland - company overview
12.2.2 Thrifty Car and Van Rental Ireland - main services
12.2.3 Thrifty Car and Van Rental Ireland - key competitors
12.2.4 Thrifty Car and Van Rental Ireland - key employees
12.3.1 Europcar Ireland - company overview
12.3.2 Europcar Ireland - main services
12.3.3 Europcar Ireland - key competitors
12.3.4 Europcar Ireland - key employees
12.4.1 Hertz Rent a Car Ireland - company overview
12.4.2 Hertz Rent a Car Ireland - main services
12.4.3 Hertz Rent a Car Ireland - key competitors
12.4.4 Hertz Rent a Car Ireland - key employees
12.5.1 Enterprise Rent-A-Car Ireland - company overview
12.5.2 Enterprise Rent-A-Car Ireland - main services
12.5.3 Enterprise Rent-A-Car Ireland - key competitors
12.5.4 Enterprise Rent-A-Car Ireland - key employees
13 Company Profiles - Travel Intermediaries
13.1.1 Irish Welcome Tours Ltd - company overview
13.1.2 Irish Welcome Tours Ltd - main services
13.1.3 Irish Welcome Tours Ltd - key competitors
13.1.4 Irish Welcome Tours Ltd - key employees
13.2.1 Eirebus Ltd - company overview
13.2.2 Eirebus Ltd - main services
13.2.3 Eirebus Ltd - key competitors
13.2.4 Eirebus Ltd - key employees
13.3.1 Into Ireland Travel Ltd - company overview
13.3.2 Into Ireland Travel Ltd - main services
13.3.3 Into Ireland Travel Ltd - key competitors
13.3.4 Into Ireland Travel Ltd - key employee
13.4.1 Irish Tourism Ltd - company overview
13.4.2 Irish Tourism Ltd - main services
13.4.3 Irish Tourism Ltd - key competitors
13.4.4 Irish Tourism Ltd - key employee
13.5.1 Aspects of Ireland - company overview
13.5.2 Aspects of Ireland - main services
13.5.3 Aspects of Ireland - key competitors
13.5.4 Aspects of Ireland - key employee
14 Market Data Analysis
14.1.1 Number of trips and overnight stays
14.1.2 Number of overnight stays
14.1.3 Total domestic tourist expenditure
14.1.4 Average expenditure per domestic tourist by category
14.2.1 International arrivals by region
14.2.2 International arrivals by purpose of visit
14.2.3 Total inbound tourism expenditure by category
14.2.4 Average international tourist expenditure by category
14.3.1 International departures by region
14.3.2 International departures by purpose of visit
14.3.3 Number of overnight stays
14.3.4 Total outbound tourism expenditure by category
14.3.5 Average overseas expenditure per resident by category
14.4.1 Seats available
14.4.2 Number of seats sold by passenger type
14.4.3 Load factor
14.4.4 Passenger kilometers available
14.4.5 Revenue-generating passenger kilometers
14.4.6 Revenue per passenger
14.4.7 Total airlines revenue
14.5.1 Hotel establishments
14.5.2 Available rooms
14.5.3 Room occupancy rate
14.5.4 Room nights available
14.5.5 Room nights occupied
14.5.6 Average revenue per available room
14.5.7 Revenue per occupied room
14.5.8 Total revenue per available room
14.5.9 Total hotel revenue
14.5.10 Guests by customer type
14.6.1 Market value by customer type
14.6.2 Fleet size
14.6.3 Rental occasions
14.6.4 Rental length
14.6.5 Average rental length
14.6.6 Utilization rate
14.6.7 Average revenue per day
14.7.1 Market value by product type
14.7.2 Travel intermediaries market value by channel
14.7.3 Travel intermediaries market value by destination
14.7.4 Travel intermediaries market value by customer type
15 Appendix


List of Tables

Table 1: Ireland - Tourist Arrivals from Top 10 Countries (Thousand), 2008-2017
Table 2: Ireland - Tourist Departures to Top 10 Countries (Thousand), 2008-2017
Table 3: Fáilte Ireland Key Facts and Locations
Table 4: Dublin Airport ? Overview
Table 5: Cork Airport ? Overview
Table 6: Shannon Airport? Overview
Table 7: Ryanair Holdings Plc, Key Facts
Table 8: Ryanair Holdings Plc, Main Services
Table 9: Ryanair Holdings Plc, History
Table 10: Ryanair Holdings Plc, Key Employees
Table 11: Aer Lingus Group Plc, Key Facts
Table 12: Aer Lingus Group Plc, Main Services
Table 13: Aer Lingus Group Plc, History
Table 14: Aer Lingus Group Plc, Key Employees
Table 15: Air Contractors (Ireland) Ltd, Key Facts
Table 16: Air Contractors (Ireland) Ltd, Main Services
Table 17: Air Contractors (Ireland) Ltd, Key Employees
Table 18: Aer Arann, Key Facts
Table 19: Aer Arann, Main Services
Table 20: Aer Arann, Key Employees
Table 21: CityJet Ltd, Key Facts
Table 22: CityJet Ltd, Main Services
Table 23: CityJet Ltd, Key Employees
Table 24: The Ritz-Carlton, Chile, Key Facts
Table 25:The Ritz-Carlton, Chile, Main Services
Table 26: The Ritz-Carlton, Chile, Key Employees
Table 27: Radisson Blu Hotel and Spa Ireland, Key Facts
Table 28: Radisson Blu Hotel and Spa Ireland, Main Services
Table 29: Radisson Blu Hotel and Spa Ireland, Key Employees
Table 30: Adare Manor Hotel and Golf Resort, Key Facts
Table 31: Adare Manor Hotel and Golf Resort, Main Services
Table 32: Adare Manor Hotel and Golf Resort, Key Employees
Table 33: Westgrove Hotel and Conference Centre, Key Facts
Table 34: Westgrove Hotel and Conference Centre, Main Services
Table 35: Westgrove Hotel and Conference Centre, Key Employees
Table 36: Dromoland Castle and Country Estate, Key Facts
Table 37: Dromoland Castle and Country Estate, Main Services
Table 38: Dromoland Castle and Country Estate, Key Employees
Table 39: Budget Car Rental Ireland, Key Facts
Table 40: Budget Car Rental Ireland, Main Services
Table 41: Budget Car Rental Ireland, Key Employees
Table 42: Thrifty Car and Van Rental Ireland, Key Facts
Table 43: Thrifty Car and Van Rental Ireland, Main Services
Table 44: Thrifty Car and Van Rental Ireland, Key Employees
Table 45: Europcar Ireland, Key Facts
Table 46: Europcar Ireland, Main Services
Table 47: Europcar Ireland, Key Employees
Table 48: Hertz Rent a Car Ireland, Key Facts
Table 49: Hertz Rent a Car Ireland, Main Services
Table 50: Hertz Rent a Car Ireland, Key Employees
Table 51: Enterprise Rent-A-Car Ireland, Key Facts
Table 52: Enterprise Rent-A-Car Ireland, Main Services
Table 53: Enterprise Rent-A-Car Ireland, Key Employees
Table 54: Irish Welcome Tours Ltd, Key Facts
Table 55: Irish Welcome Tours Ltd, Main Services
Table 56: Enterprise Rent-A-Car Ireland, Key Employees
Table 57: Eirebus Ltd, Key Facts
Table 58: Eirebus Ltd, Main Services
Table 59: Eirebus Ltd, Key Employees
Table 60: Into Ireland Travel Ltd, Key Facts
Table 61: Into Ireland Travel Ltd, Main Services
Table 62: Into Ireland Travel Ltd, Key Employees
Table 63: Irish Tourism Ltd, Key Facts
Table 64: Irish Tourism Ltd, Main Services
Table 65: Irish Tourism Ltd, Key Employee
Table 66: Aspects of Ireland, Key Facts
Table 67: Aspects of Ireland, Main Services
Table 68: Irish Tourism Ltd, Key Employee
Table 69: Ireland - Number of Trips by Purpose (Million), 2008-2017
Table 70: Ireland - Number of Overnight Stays (Million), 2008-2017
Table 71: Ireland - Total Domestic Tourism Expenditure (EUR Million), 2008-2017
Table 72: Ireland - Average Expenditure per Domestic Tourist by Category (EUR), 2008-2017
Table 73: Ireland - International Arrivals (Thousands) by Region, 2008-2017
Table 74: Ireland - International Arrivals by Purpose of Visit (Thousand), 2008-2017
Table 75: Ireland - Total Inbound Tourism Expenditure by Category (EUR Million), 2008-2017
Table 76: Ireland - Average Expenditure per Inbound Tourist by Category (EUR), 2008-2017
Table 77: Ireland - International Departures (Thousands), by Region, 2008-2017
Table 78: Ireland - International Departures by Purpose of Visit (Thousand), 2008-2017
Table 79: Ireland - Overnight Stays (Million), 2008-2017
Table 80: Ireland - Total Outbound Tourism Expenditure by Category (EUR Million), 2008-2017
Table 81: Ireland - Average Outbound Expenditure per Resident by Category (EUR), 2008-2017
Table 82: Ireland - Number of Seats Available (Million), 2008-2017
Table 83: Ireland - Number of Seats Sold by Passenger Type (Thousand), 2008-2017
Table 84: Ireland - Load Factor (%), 2008-2017
Table 85: Ireland - Number of Passenger Kilometers Available (Million), 2008-2017
Table 86: Ireland - Number of Revenue-Generating Passenger Kilometers (Million), 2008-2017
Table 87: Ireland - Revenue per Passenger (EUR), 2008-2017
Table 88: Ireland - Total Revenue (EUR Million), 2008-2017
Table 89: Ireland - Hotel Establishments (Actual), 2008-2017
Table 90: Ireland - Available Hotel Rooms (Thousand), 2008-2017
Table 91: Ireland - Hotel Room Occupancy Rate (%), 2008-2017
Table 92: Ireland - Room Nights Available (Million), 2008-2017
Table 93: Ireland - Room Nights Occupied (Million), 2008-2017
Table 94: Ireland - Average Revenue per Available Room (EUR), 2008-2017
Table 95: Ireland - Average Revenue per Occupied Room (EUR), 2008-2017
Table 96: Ireland - Total Revenue Per Available Room (EUR), 2008-2017
Table 97: Ireland - Total Hotel Revenue (EUR Million), 2008-2017
Table 98: Ireland - Guests by Customer Type (Thousand), 2008-2017
Table 99: Ireland - Car Rental Market Value by Customer Type (EUR Million), 2008-2017
Table 100: Ireland - Car Rental Fleet Size (Actual), 2008-2017
Table 101: Ireland - Car Rental, Rental Occasions (Thousand), 2008-2017
Table 102: Ireland - Car Rental, Rental Days (Million), 2008-2017
Table 103: Ireland - Car Rental, Average Rental Length (Days), 2008-2017
Table 104: Ireland - Car Rental, Market Utilization Rate (%), 2008-2017
Table 105: Ireland - Car Rental Average Revenue per Day (EUR), 2008-2017
Table 106: Ireland - Travel Intermediaries Market Value by Product Type (EUR Million), 2008-2017
Table 107: Ireland - Travel Intermediaries Market Value by Channel (EUR Million), 2008-2017
Table 108: Ireland - Travel Intermediaries Market Value by Destination (EUR Million), 2008-2017
Table 109: Ireland - Travel Intermediaries Market Value by Customer Type (EUR Million), 2008-2017
Table 110: Timetric Travel and Tourism Sector Definitions


List of Figures
Figure 1: Ireland - Tourism Expenditure (US$ Million), 2008-2017
Figure 2: Ireland - Key Ratios (%), 2008-2017
Figure 3: Ireland - Economic Outlook, 2006-2017
Figure 4: Ireland - Travel and Tourism Sector - SWOT Analysis
Figure 5: Ireland - Population, 2006-2020
Figure 6: Ireland - Domestic Tourism Expenditure (EUR Million), 2008-2017
Figure 7: Ireland - International Arrivals by Purpose of Visit (Thousand), 2008-2017
Figure 8: Ireland - International Departures by Destination (Thousand), 2008-2017
Figure 9: Ireland - Seats Sold vs Seats Available (Thousand), 2008-2017
Figure 10: Ireland - Available Passenger Kilometers (Million), 2008-2017
Figure 11: Ireland - Load Factor (%) and Revenue per Passenger (EUR), 2008-2017
Figure 12: Ireland - Room Nights Available (Million) and Revenue Per Available Room (EUR), 2008-2017
Figure 13: Ireland - Room Occupancy Rates (%), 2008-2017
Figure 14: Ireland - Total Hotel Revenue (EUR Billion), 2008-2017
Figure 15: Ireland - Fleet size (Actual) and No of Rentals (Million), 2008-2017
Figure 16: Ireland - Car Rental Value by Location (EUR Million), 2008-2017
Figure 17: Ireland - Average Revenue per Day (EUR), 2008-2017
Figure 18: Ireland - Travel Intermediaries Market Value by Channel (EUR Million), 2008-2017
Figure 19: Ireland - Travel Intermediaries Market Value by Destination (EUR Million), 2008-2017
Figure 20: Ireland - Travel Intermediaries Market Value by Customer Type (EUR Million), 2008-2017
Figure 21: Ireland - Number of Trips by Purpose (Million), 2008-2017
Figure 22: Ireland - Number of Overnight Stays (Million), 2008-2017
Figure 23: Ireland - Total Domestic Tourism Expenditure by Category (EUR Million), 2008-2017
Figure 24: Ireland - Average Expenditure per Domestic Tourist by Category (EUR), 2008-2017
Figure 25: Ireland - International Arrivals (Thousands) by Region, 2008-2017
Figure 26: Ireland - International Arrivals by Purpose of Visit (Thousand), 2008-2017
Figure 27: Ireland - Total Inbound Tourism Expenditure (EUR Million), 2008-2017
Figure 28: Ireland - Average Expenditure per Inbound Tourist by Category (EUR), 2008-2017
Figure 29: Ireland - International Departures (Thousands), by Region 2008-2017
Figure 30: Ireland - International Departures (Thousands) by Purpose, 2008-2017
Figure 31: Ireland - Overnight Stays (Million), 2008-2017
Figure 32: Ireland - Total Outbound Tourism Expenditure (EUR Million), 2008-2017
Figure 33: Ireland - Average Outbound Expenditure per Resident by Category (EUR), 2008-2017
Figure 34: Ireland - Number of Seats Available (Million), 2008-2017
Figure 35: Ireland - Number of Seats Sold by Passenger Type (Thousand), 2008-2017
Figure 36: Ireland - Load Factor (%), 2008-2017
Figure 37: Ireland - Number of Passenger Kilometers Available (Million), 2008-2017
Figure 38: Ireland - Number of Revenue-Generating Passenger Kilometers (Million), 2008-2017
Figure 39: Ireland - Revenue per Passenger (EUR), 2008-2017
Figure 40: Ireland - Total Revenue (EUR Million), 2008-2017
Figure 41: Ireland - Hotel Establishments (Actual), 2008-2017
Figure 42: Ireland - Available Hotel Rooms (Thousand), 2008-2017
Figure 43: Ireland - Hotel Room Occupancy Rate (%), 2008-2017
Figure 44: Ireland - Room Nights Available (Million), 2008-2017
Figure 45: Ireland - Room Nights Occupied (Million), 2008-2017
Figure 46: Ireland - Average Revenue per Available Room (EUR), 2008-2017
Figure 47: Ireland - Average Revenue per Occupied Room (EUR), 2008-2017
Figure 48: Ireland - Total Revenue Per Available Room (EUR), 2008-2017
Figure 49: Ireland - Total Hotel Revenue (EUR Million), 2008-2017
Figure 50: Ireland - Guests by Customer Type (Thousand), 2008-2017
Figure 51: Ireland - Car Rental Market Value by Customer Type (EUR Million), 2008-2017
Figure 52: Ireland - Car Rental Fleet Size (Actual), 2008-2017
Figure 53: Ireland - Car Rental, Rental Occasions (Thousand), 2008-2017
Figure 54: Ireland - Rental Days (Million), vs Average Rental Length (Days), 2008-2017
Figure 55: Ireland - Car Rental, Market Utilization Rate (%), 2008-2017
Figure 56: Ireland - Car Rental Average Revenue per Day (EUR), 2008-2017
Figure 57: Ireland - Travel Intermediaries Market Value by Product Type (EUR Million), 2008-2017
Figure 58: Ireland - Travel Intermediaries Market Value by Channel (EUR Million), 2008-2017
Figure 59: Ireland - Travel Intermediaries Market Value by Destination (EUR Million), 2008-2017
Figure 60: Ireland - Travel Intermediaries Market Value by Customer Type (EUR Million), 2008-2017

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