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Return to sender: Increased competition from e-commerce will hamper industry revenue



Mail Order in the US

The Mail Order industry has struggled over the five years to 2016. To maintain revenue and keep up with consumers’ changing purchasing habits, operators have had to develop new strategies. Due to rapidly increasing competition from online retail outlets and a decrease in female participation in the labor force, the industry has experienced declining revenue. Faced with declining revenue, during the five-year period, operators have changed their strategy when it comes to catalogs to bolster sales. In the five years to 2021, external competition from e-commerce and brick-and-mortar operators will continue to hamper revenue growth. Consumers will likely continue to opt for online shopping due to the increased convenience and ability to compare products and prices across multiple brands. Consequently, industry revenue is expected to decrease.



The Mail Order industry is composed of companies that primarily use mail catalogs or television to attract clients and display merchandise. This industry does not include operators that generate sales through door-to-door marketing, brick-and-mortar retail or e-commerce.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Mail Order in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY

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