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Trim mark: The shift toward digital media and falling print advertising will offset potential revenue gains



Abstract

Magazine & Periodical Publishing in the US

Diminished advertising, low subscription numbers and single-copy sales have weakened the Magazine and Periodical Publishing industry over the five years to 2016, as consumers are increasingly switching to free or more affordable substitutes, such as online publications. More recently, external competition from digital-only magazines has risen, further diminishing industry revenue growth. IBISWorld projects that the industry will benefit from rising disposable income over the next five years, allowing consumers to purchase a greater amount of discretionary products, such as magazine publications. Nevertheless, the shift toward digital media and decreasing print advertising will offset potential revenue gains from higher disposable income.

This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from

this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Magazine and Periodical Publishing in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Advance Publications Inc.

Time Inc.

Hearst Corporation Inc.

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