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Database & Directory Publishing in the US - Industry Market Research Report

  • April 2017
  • 33 pages
  • Ibisworld
Report ID: 198994

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Find and replace: Revenue will continue to decline as customers migrate to the internet

Database & Directory Publishing in the US

The decline of the Database and Directory Publishing industry over the past five years has been driven by the sustained migration from print to digital advertising, as the industry generates the majority of its revenue from the sale of advertisement space in printed publications. Print advertising expenditure, which drives demand for advertising space in directories and databases, is anticipated to decline.

Demand for printed directories is expected to fall over the five years to 2017, as institutional clients and consumers shift to online resources. Declining demand for print advertising has curbed industry revenue, and growth in online revenue has only slightly mitigated this decline. The industry is forecast to continue to decline over the next five years, as both businesses and consumers will increasingly turn to digital alternatives for information and advertising opportunities. Consequently, demand for ad spaces in traditional print publications is anticipated to decline, hurting industry performance.

This industry includes companies that publish organized compilations of information or facts. These collections may be published in print or electronic form. Electronic versions can be provided directly to customers by the publisher or offered through online services or third-party vendors. However, businesses that publish solely on the internet are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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