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Bad signal: Persistent competition from newer forms of media will continue to threaten industry growth



Television Broadcasting in the US

The Television Broadcasting industry has struggled somewhat to attract viewers and generate advertising revenue in the five years to 2016. The explosion of digital media and the increasing use of mobile devices have eroded the television medium in recent years. Consumers, particularly younger demographics, are finding new outlets for entertainment online, prompting advertisers to increase their digital spending at the expense of industry operators. Many consumers to shift their viewing hours away from standard television in favor of online options. Consumers are not completely abandoning broadcast television, in fact most major sporting events still achieve record-breaking viewership for broadcasts. Television broadcasters will respond to a shifting media environment in the next five years by restructuring their business models to better integrate programming with digital platforms. Regulators will encourage flexibility to mitigate the continued transition to competing media and online services.

Television broadcasters operate studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. The types of programming offered can be made by broadcasters or by affiliates that exist outside the industry. This industry excludes cable and satellite TV and operators that provide online-only content.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



Related Reports

Television Production in the US

Cable Networks in the US

Movie & Video Production in the US



International Reports

Free-to-Air Television Broadcasting in Australia

Pay Television in Australia

Table Of Contents

Television Broadcasting in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

NBCUniversal Media LLC

The Walt Disney Company

Fox Broadcasting Company

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