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Loose cable: Cable networks will face escalating competition, dampening revenue growth



Abstract

Cable Networks in the US

Over the past five years, the Cable Networks industry has expanded its channel offerings and improved the quality of services to better compete with emerging digital media platforms and to combat dwindling subscription numbers. Overall economic recovery has reenergized advertising activity and disposable income, allowing for greater expenditure on premium services and steady advertising revenue. However, cable networks have struggled to maintain advertising and licensing sales revenue as a result of dwindling cable audiences. In the coming years, rising disposable income will enable consumers to spend even more on industry services. However, the industry's biggest concern is whether or not these consumers will want to do so if online services offer comparable programming options.

This industry operates studios and facilities and distributes TV programs on a subscription or fee basis through cable providers and other platforms. Operators include specialty TV cable networks and pay-per-view programming. Programming production and satellite broadcasters are excluded from this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Cable Networks in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

NBCUniversal Media LLC

The Walt Disney Company

Viacom Inc.

Time Warner Inc.

21st Century Fox

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