1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Search Engines in the US - Industry Market Research Report

High-powered engines: Strong demand will benefit the growing, highly concentrated industry



Search Engines in the US

Over the five years to 2016, industry revenue is expected to grow. While most search engines are entirely dependent on advertising revenue, this industry emerged from the downturn relatively unscathed, as operators were able to attract hesitant advertisers with the wide reach and visibility that industry websites provide. As consumer spending rebounded and advertising expenditure increased, advertisers that had scaled back their search engine marketing campaigns have reinvested heavily over the past five years. Over the five years to 2021, industry revenue is expected to grow. Advertisers are expected to increasingly turn to search engine marketing because of its cost effectiveness and efficiency advantages over traditional media.

This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a "paid click." Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



Related Reports

Wireless Telecommunications Carriers in the US

VoIP in the US

Internet Service Providers in the US

Internet Publishing and Broadcasting in the US

Table Of Contents

Search Engines in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Alphabet Inc.

Microsoft Corporation

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2016 - 2022

  • $ 3900
  • Industry report
  • November 2016
  • by Occams

The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach ...

Global and Chinese Mobile Advertising Industry, 2016 Market Research Report

Global and Chinese Mobile Advertising Industry, 2016 Market Research Report

  • $ 3000
  • Industry report
  • November 2016
  • by Prof Research

The ’Global and Chinese Mobile Advertising Industry, 2011-2021 Market Research Report’ is a professional and in-depth study on the current state of the global Mobile Advertising industry with a focus ...


Download Unlimited Documents from Trusted Public Sources

Print Advertising Markets - Forecast

  • December 2016
  • Print Advertisi...  

    Advertising  

View report >

Advertising Industry in the UK

  • November 2016
    2 pages
  • Magazine  

    Advertising  

    Media  

  • United Kingdom  

    Europe  

View report >

Advertising Industry in the US and New Zealand

  • November 2016
    42 pages
  • Advertising  

    Newspaper  

    Online Advertis...  

  • New Zealand  

    United States  

View report >

Related Market Segments :

Advertising
Search Engine
Internet Marketing

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.