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Promotional Products in the US - Industry Market Research Report

  • August 2016
  • 34 pages
  • Ibisworld
Report ID: 199099

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Offset printing: Increasing advertising budgets will promote demand for industry products



Abstract

Promotional Products in the US

Similar to other advertising industries, the recession hurt industry revenue, as a slowing economy curtailed consumer spending and businesses responded by slashing expenditures on advertisements. Despite these drawbacks, the industry rebounded from steep recessionary losses as rising consumer spending and US corporate profit margins boosted advertising budgets, which increased demand for this industry's services. In the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand. Additionally, the industry will benefit from a move toward integrated advertising compaigns.

Companies in this industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing. This industry does not include advertising agency services, public relations agency services, media-buying agency services, media representative services, display-advertising services, direct-mail-advertising services or marketing consulting services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



Related Reports

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Public Relations Firms in the US

Media Buying Agencies in the US

Media Representative Firms in the US

Billboard & Outdoor Advertising in the US

Direct Mail Advertising in the US

Print Advertising Distribution in the US



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Specialised Design Services in Australia

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