Photography Market in the United States

  • April 2014
  • -
  • Ibisworld
  • -
  • 35 pages

IBISWORLD INDUSTRY RISK RATINGS REPORT

This is the replacement for IBISWorld's February Photography in the US Industry Risk Ratings Report.

Industry Risk Ratings Synopsis

This Industry Risk Ratings report is a detailed analysis of all risks related to the Photography in the US market . Our analyst consider Industry Risk to be 'the difficulty of the business immediate environment' .

The report analyses all risk related to the industry operations . Our analysts are looking at 3 kind of risks : Structural risks are risks related to the industry itself, Growth Risks are risks related to the expected growth and performance of the industry and External Risks are risks or threats coming from external forces .

This approach is new in that it analyses non-financial information surrounding each market . We are using score-cards to analyse the intensity of each risk within the industry, where 1 is the lowest intensity and 9 the highest . The Market Risk score measures expected Market Risk over the coming 12-18 months.

Market Definition

The Photography market encompasses industry players and individuals that offer photographic services. It includes still photography and some videography, such as for private events. However, this market excludes all movie, television and video production (see NAICS 51211a and 51211b).

What Will You Find In This Report?

Risk Overview

The Risk Overview chapter includes sections on Market Definition and Activities, Market Risk Score and Risk Rating Analysis. The Market Definition and Activities section provides a detailed definition of the activities carried out by operators in this market as defined in NAICS. A list of the primary activities of the market is also included. The Market Risk Score section provides the Overall Market Risk Score as well as the Risk Scores for each of the three types of risk covered that combine to form the Overall Market Risk Score. These three types of risk are Structural Risk, Growth Risk and External Sensitivity Risk. The Risk Rating Analysis section discusses the underlying factors contributing to the Overall Market Risk Score.

Structural Risk

The Structural Risk chapter looks at risk arising from within the market itself and provides a detailed discussion of the market ’s level of exposure to seven key figures . These key figures are Barriers to Entry, Competition, Market Exports, Market Imports, Level of Assistance, Industry Status Stage and Volatility of Market . The Overall Structural Risk Score is a weighted aggregation of these seven key figures . Each of the key figures is discussed in detail in this section.

Growth Risk

The Growth Risk chapter looks at risks arising from the expected future performance of the market . The Overall Growth Risk Score is determined by amalgamating the scores for Recent Market Growth and Projection Market Growth. Detailed analysis is provided discussing the reasons for the growth scores of both.

Sensitivity Risk

The Sensitivity Risk chapter looks at risks arising from forces (sensitivities) external to the market . The Overall External Sensitivity Risk Score is determined by identifying the most significant (up to 6) external factors and weighting them to represent how significant each sensitivity is to the performance of the market . Examples of External Sensitivities are Exchange Rates, Interest Rates, Commodity Prices and Government Regulations. There is also a in-depth overview of the affect each of the sensitivities has on the market, including charts and data tables where appropriate.

Industry Risk and Market Risk Scoring Methodology

This chapter provides an overview of how IBISWorld defines Market Risk and discusses the methodology used to arrive at an Market Risk Score. There is also a table that provides a definition of the seven levels of Market Risk.

54192 - Photography in the US
54181 - Advertising Agencies in the US
54182 - Public Relations Firms in the US
81311 - Religious Organizations in the US

Table Of Contents

RISK OVERVIEW

Industry Definition and Activities
Industry Risk Score
Risk Rating Analysis

STRUCTURAL RISK

Barriers to Entry
Competitive Landscape
Domestic and International Demand
Industry Support
Life Cycle
Industry Volatility

GROWTH RISK

Recent Growth Analysis
Forecast Growth Analysis

SENSITIVITY RISK

Per capita disposable income
Industry Systems and Technology - Photography
Demand from advertising and related services
Number of K-12 students

INDUSTRY RISK AND INDUSTRY RISK SCORING METHODOLOGY

What is Market Risk?
The Market Risk Scoring Methodology
Risk Rating Score Definition

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