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Photography in the US - Industry Market Research Report

  • September 2016
  • -
  • Ibisworld
  • -
  • 39 pages

In focus: Industry revenue will increase despite a constantly shifting technological landscape


Photography in the US

In a snapshot, growing per capita disposable income and rising advertising expenditure have driven growth for the Photography industry in the five years to 2016, as both commercial photographers and portrait photographers have benefitted from increased demand for their services. Mainstream adoption of inexpensive digital cameras, smartphones and easy-to-use photofinishing software packages have drastically changed the structure of the industry in recent years. Over the next five years, improving economic conditions are expected to drive further industry revenue growth. Higher disposable incomes will likely boost consumer spending on professional photography services.

The Photography industry encompasses companies and individuals that offer a range of photographic services, including still photography and videography for private events. Commercial and portrait photography studios are also included in this industry. This industry excludes all photography related to movie, television and video production (see IBISWorld reports 51211a and 51211b).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Related Reports

Video Postproduction Services in the US

Performers & Creative Artists in the US

Photofinishing in the US

International Reports

Professional Photographic Services in Australia

Table Of Contents

Photography in the US - Industry Market Research Report


Industry Definition
Main Activities
Similar Industries
Additional Resources


Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios



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