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Sportswear Industry in United States – Porter’s Five Forces Strategy Analysis

  • March 2016
  • -
  • Aruvian's R'search
  • -
  • 25 pages

Summary

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The United States athletic apparel market is the world’s largest sportswear market. While the economic recession had a big impact in the sales of sportswear in the United States, the last 2-3 years has seen a resurgence in the industry and the market has begun to grow again at a strong pace.

There is a stiff competition among the sportswear brands that control a majority of the share of this market. These companies spend heavily on innovation and sponsorship events which act as major barriers for the new entrants to this industry.

Aruvian Research analyzes the Sportswear Industry in United States in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.

Apart from the Porter’s Five Forces analysis, the report also includes an analysis of the sportswear industry in the United States. The industry analysis is brief but includes an industry definition, industry profile, an analysis of the major industry segments, and a brief overview of the leading players in the market. There is also an industry outlook till 2020 included in the report.

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