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How IT Trends are Reshaping the Healthcare Industry

The Brazilian healthcare market has been driven by factors such as growth of chronic diseases, increased public and household expenditures, and fast adoption of technologies. As a result of these dynamics, healthcare institutions are pursuing process efficiency and improvements in workflow in order to deal with the increasing demand for services, while also raising service quality and creating financial results. Technology is key to helping healthcare institutions meet these goals. This Hot Topic introduces the main IT trends in healthcare, thus highlighting opportunities for IT vendors.

Executive Summary

•The Brazilian healthcare market is growing at an average rate of almost X% year-over-year. The market is attracting major IT vendors due to both market growth and convergent opportunities.
•The Brazilian healthcare market is driven by the high prevalence of chronic diseases, the increase of public and household expenditures, and the development/adoption of technologies.
•There have been several merger and acquisitions (M&As) in Brazilian healthcare market as well as consolidation of key market participants. As a result of these changing dynamics, healthcare institutions are pursuing process efficiency and improvements in the workflow in order to deal with the increasing demand for healthcare services, while also raising services quality and improved financial results. Technonologies are key to helping healthcare institutions meet goals.
•Emerging IT trends, such as mobility, cloud computing, and Big Data, have the potential to change some dynamics of Brazilian healthcare.
•This Hot Topic presents an overview of the Brazilian healthcare market and introduces the main IT trends, thus highlighting opportunities IT vendors can find in within the healthcare market.

Healthcare Market Revenue Forecast

The healthcare market is comprised of pharmaceuticals and biotechnology, medical devices, healthcare IT, clinical diagnostics, and medical images. Brazil represents more than X% of the Latin American healthcare space and is expected to increase its share until 2015, thus highlighting the opportunities for healthcare vendors in the region.

Healthcare Segment Revenue Breakdown

Despite the higher share of pharma and biotech regarding Brazilian healthcare industry revenue, medical devices and healthcare IT are experiencing faster growth and market averages, thus positioning these X segments as areas of growth.

Macro Tends Reshaping the Healthcare Market

The middle class grew quickly over the last few years, and it already represents approximately % of the country’s population. The growth of the middle class is increasing the demand for elective procedures and for healthcare insurance plan services.

Brazil’s aging population and population of individuals with chronic diseases are on the rise. It is expected to be the 4th country in the world in terms of diabetic population by 2020. Both the elderly and individuals with chronic diseases will increase the demand for preventive medicine and also for remote monitoring technologies.

There are market opportunities and high market growth rates aligned to the increasing competition in the healthcare industry, which have been driving several M&As. Foreign healthcare companies are acquiring local companies in order to provide the market with solutions based on specific needs; meanwhile, local mid-size companies are merging operations in order to increase competitiveness. Some IT vendors and telecom operators are also targeting the healthcare market.

Table Of Contents

Hot Topic—Opportunity for Information Technology (IT) Companies in the Brazilian Healthcare Market
Table of Contents

Executive Summary 3
The Brazilian Healthcare Market 5
Major IT Trends 10
Convergent Oppotunities in IT and Healthcare 14
Key Opportunities 19
The Frost and Sullivan Story 22

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