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Introduction

Thailand’s economy is struggling to gain momentum. It performed poorly in 2014 due to weak exports and domestic demand. The tourism industry continues to provide some respite. The National Council for Peace and Order is continuing with the former government’s infrastructure investment plan and aims to increase spending on infrastructure and investments to $81 billion for fiscal year 2015–16.

Features and benefits

- Understand how Thailand can be used to plan business investments or market entry through a holistic view of the country.

- Gain an understanding of the political situation in Thailand, including key figures in the country and governance indicators.

- Understand customer demographics in Thailand through analysis of income distribution and the rural-urban split, as well as healthcare and education.

Highlights

- The PESTLE analysis of Thailand identifies issues that affect the country's performance using the strengths, weaknesses, opportunities, and threats (SWOT) framework.

- The political landscape section discusses the evolution of the political scenario in Thailand, as well as the country's economic, social, foreign, and defense policies. The section also discusses the country's performance according to World Bank Governance Indicators.

- The economic landscape section outlines the evolution of Thailand's economy, as well as the country's performance in terms of GDP growth, composition by sector (agriculture, industry, and services), fiscal situation, international investment position, monetary situation, credit disbursement, banking sector, and employment.

Your key questions answered

- How does Thailand perform in terms of technology-intensive sectors like telecoms and IT, patents, and R&D expenditure trends?

- What is the legal structure in Thailand and are the laws conducive to investment?

- How does Thailand perform in terms of environmental indicators and its environmental policies?

- How does Thailand perform in terms of healthcare, income distribution, and education?

Table Of Contents

Country Analysis Report: Thailand, In-depth PESTLE Insights
OVERVIEW
Catalyst
Summary
Key findings
PESTLE highlights
Key fundamentals
KEY FACTS AND GEOGRAPHIC LOCATION
Key facts
Geographical location
PESTLE ANALYSIS
Summary
Political analysis
Overview
Current strengths
Current challenges
Future prospects
Future risks
Economic analysis
Overview
Current strengths
Current challenges
Future prospects
Future risks
Social analysis
Overview
Current strengths
Current challenges
Future prospects
Future risks
Technological analysis
Overview
Current strengths
Current challenges
Future prospects
Future risks
Legal analysis
Overview
Current strengths
Current challenges
Future prospects
Future risks
Environmental analysis
Overview
Current strengths
Current challenges
Future prospects
POLITICAL LANDSCAPE
Summary
Evolution
Structure and policies
Key political figures
Structure of government
Composition of government
Key policies
Performance
Governance indicators
Outlook
ECONOMIC LANDSCAPE
Summary
Evolution
1923-99
1999-2014
Structure and policies
Financial authorities and regulators
Key policies
Performance
GDP and growth rate
Fiscal situation
International investment position
Credit rating
Monetary situation
Employment
Outlook
SOCIAL LANDSCAPE
Summary
Evolution
Structure and policies
Demographic composition
Education
Healthcare
Social welfare
Performance
Healthcare
Income distribution
Education
Outlook
TECHNOLOGICAL LANDSCAPE
Summary
Evolution
Structure and policies
Intellectual property
Research and development
Performance
Telecommunications, broadband, and the Internet
Research and development
Outlook
LEGAL LANDSCAPE
Summary
Evolution
Structure and policies
Judicial system
Tax regulations
Establishing operations as a foreign enterprise
Labor laws
Performance
Effectiveness of the legal system
Outlook
ENVIRONMENTAL LANDSCAPE
Summary
Evolution
Structure and policies
Environmental regulations
Performance
Environmental impact
Outlook
APPENDIX
Ask the analyst
Disclaimer

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