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Hot Topic—M2M Status in Latin America

  • January 2014
  • -
  • Frost & Sullivan
  • -
  • 39 pages

How to Reap the Potentials of M2M Communications: Invest, Partner, and Grow

With average mobile penetration above 120% in Latin America, carriers have turned their attention to machine-to-machine (M2M) as a new revenue source. This study analyzes the current status and future outlook of the cellar M2M connectivity segment in key Latin American markets (Argentina, Brazil, Chile, Colombia, Mexico, and Peru). It analyzes new trends and provides a market size and forecast for lines in service (LIS) within Latin America. Finally, the research provides 3 case studies to illustrate operators' strategies in detail (Telefónica, América Móvil, and Datora). The study period is 2013–2019.

Executive Summary

•With average mobile penetration above X% in the region, carriers have turned their attention to machine-to-machine (M2M) as a new revenue source with great potential.
•Traditional mobile operators as well as niche M2M providers are implementing strategies aimed at both capturing emerging deals and positioning them for future growth, which have yet to reach full potential.
•In particular, mobile operators use different go-to-market strategies, depending on the size of the opportunity and the level of their own maturity regarding M2M.
•The huge potential of M2M lies in its manifold uses, from providing connectivity to popular consumer devices (e.g., tablets), to enabling retailers the expansion of sales capacity across the floor with mobile point of sale (POS) solutions, to providing households and businesses the tools to consume energy more efficiently.
•So far, Brazil is the most developed Latin American country in terms of M2M connections, followed by Mexico and Argentina.
•To illustrate operators’ growth strategies in detail, 3 case studies are presented: Telefónica, América Móvil, and Datora.

Study Scope

Objective
This study analyzes the current status and future outlook of the cellar M2M connectivity segment in key Latin American markets (Argentina, Brazil, Chile, Colombia, Mexico, and Peru).

The key focus areas of the research are as follows:
•Main trends for M2M
•Market assessment and forecast
•Case studies

Scope
Geographic Coverage: Argentina, Brazil, Chile, Colombia, Mexico, and Peru
Study Period: 2013–2019
Base Year: 2013
Forecast Period: 2014–2019
Unit: Lines in service (LIS)

M2M—Key Market Definitions

The term M2M communications is quite broad and can be used both in the wire and wireless spaces. That is, connectivity can be provided over cellular/mobile through satellite, wireline/Internet, as well as through other private and public telecommunication networks. This report focuses on the cellular M2M connectivity space in Latin America.
M2M communication refers to digital communication between an endpoint and an enterprise's backend system over cellular networks. For example, a sensor-based tank monitoring system that monitors liquid in storage tanks uses automated communication to send messages to a central monitoring station about the levels of liquid in the tanks. Another example of M2M communication is an in-vehicle navigation system. The system communicates with the service provider's backend—in response to specific commands from a human operator—and receives relevant information for the vehicle's driver or passengers.
M2M communications have a long history in the region. However, more recently, they have attracted the attention of the mobile industry as a key driver for lines growth, in markets where penetration averages above X%.

M2M—Key Verticals

The M2M market can be split into consumer and enterprise segments. In turn, each segment can be divided into its main verticals.

M2M Market
•Consumer: eReaders, Connected Display, Healthcare wearables, Picture frames, Others
•Enterprise: Transport & telematics, Healthcare, Security, Utilities and industrial, Banking and retail, Others



Table Of Contents

Hot Topic—M2M Status in Latin America
Table of Contents

Executive Summary 4
Current M2M Status and Outlook in Latin America 6
Case Studies 20
The Frost and Sullivan Story 35

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