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Hot Topic: Latin American Mobile Enterprise Services Market

  • January 2014
  • -
  • Frost & Sullivan
  • -
  • 57 pages

Value-added Services and Mobile Applications Lead to Market Growth

This study focuses on analyzing what mobile carriers in Latin America are doing regarding mobile enterprise services. The key focus areas of the research are main trends for mobile enterprise services, market assessment and forecast, and types of services by carriers. The study includes a forecast from 2012 to 2018, with a base year of 2012. The geographic scope includes the Latin American countries of Brazil, Colombia, and Mexico.

Key Findings

•Mobile enterprise value-added service (VAS) is on the radar of information and communication technologies (ICT) companies as one of the most promising revenue streams in the next years.
•VAS such as location-based services, voice virtual private network (VPN), mobile office, mobile cloud computing, application-to-person (A2P) short message service (SMS), and other mobile enterprise services are being improved and expanded to increase average revenue per line (ARPL) and improve customer experience.
•Telcos want to offer integrated solutions to optimize the adoption of mobile enterprise services by small, medium, and large businesses. These solutions also drive an increase of data services and voice services of carriers’ infrastructure, thus providing a base to preserve the traditional telecom business.
•The Latin American application ecosystem is being developed, and the availability of different mobile applications is expected to increase heavily in the coming years. Companies are likely to adopt applications under mobile device management (MDM) solutions to guarantee security and to handle the phenomenon of consumerization as personal smart device adoption in enterprises continues to grow.
•Frost & Sullivan estimates that the mobile enterprise services market revenue for Brazil, Colombia, and Mexico will grow from $X billion in 2012 to $X billion in 2018.
•Major regional telcos such as Movistar/Vivo, Claro, Oi, TIM/Personal, and Nextel have a strategy to foster the development of VAS for mobile enterprise services. This strategy is often designed to add mobility to data communications network solutions such as Internet protocol (IP) VPN multiprotocol label switching (MPLS) and to engage the clients in the whole portfolio of an integrated convergent telco.
•However, many solutions are still tailor-made for special projects. For further adoption, it is important that off-the-shelf products are provided by telcos with easy contract options by clients as a few telcos have been implementing cloud services applications stores.
•Frost & Sullivan expects that with the evolution of 4G networks and Wi-Fi hotspots, the experience with cloud services will be enhanced, allowing for the development of more advanced services such as video.
•For the client, the return on investment (ROI) needs to be calculated for large projects. However, the as a service model provides easy access for small and medium enterprises to adopt applications and services. The evolution of this model creates an increase of productivity and efficiency in this segment as users make real-time decisions. Even if users are away from their physical locations, they still have access to systems that allow for the better management of operations such as customer relationship management (CRM), accounting, and supply chain management (SCM).
•However, there is still a lack of awareness of the benefits that enterprise mobile solutions can deliver. The challenge, therefore, is to educate customers and make the service more tangible. Other key industry barriers that need to be addressed are consumers’ trust and the low penetration of data-capable devices.

Research Objectives, Scope, and Methodology

Objectives
This study focuses on analyzing what mobile carriers are doing regarding mobile enterprise services. The key focus areas of the research are as follows:
•Main trends for mobile enterprise services
•Market assessment and forecast
•Types of services by carriers

Scope
•Geographic Coverage: Latin America (LATAM)
oBrazil, Colombia, and Mexico
•Forecast Period: 2013 to 2018
•Base Year: 2012
•Monetary Unit: US dollars

Research Methodology
•Primary research was conducted, and secondary research included the Frost & Sullivan online database, market participants’ financial reports, and regulators’ web sites.

Table Of Contents

Hot Topic: Latin American Mobile Enterprise Services Market
Table of Contents

Executive Summary 4
Introduction 7
Key Definitions 9
Market Assessment 12
Brazil Breakdown 27
Mexico Breakdown 36
Colombia Breakdown 43
Appendix 50
The Frost and Sullivan Story 53

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