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Analyzing the Wine Industry in UK

  • April 2014
  • -
  • Aruvian's R'search
  • -
  • 170 pages

Wine production in the UK has enjoyed robust growth in recent years, underpinned by rising demand for English and Welsh sparkling wine. Warmer than average weather early in the period boosted grape yields and wine quality, helping winemakers produce world-class sparkling wines. At the same time, growing demand for locally produced, high-quality food and beverages has driven sales of UK-produced wine, with demand far outstripping supply. After a strong year in 2012-13, the industry is expected to record slower growth in 2013-14 as a sharp decline in production caused by extremely wet weather in 2011 and 2012 begins to catch up with the industry.

Although wine has been produced in the United Kingdom since Roman times, wine making has been little more than a hobby during modern times. During the past decade however, a number of major international awards caused the world to taken notice of English wine. Wine is produced in the south and south east of the country and is mainly of sparkling wine in the Champagne style. During the past five years, the industry has enjoyed robust growth, underpinned by rising domestic and international interest in English wine. Warmer than average weather for much of the past decade improved grape yields and wine quality, helping winemakers produce sparkling wines to rival any on the continent.

Warmer than average weather for much of the past decade improved grape yields and wine quality, helping winemakers produce sparkling wines that won a host of international awards. Interest in UK-produced sparkling wine has been helped by favorable weather conditions and rising demand for quality food and wine. Strong sales growth has driven new players to enter the industry and resulted in existing winemakers boosting production to meet demand. The UK wine industry displays a low level of market share concentration. The top four producers account for less than 15% of industry revenue in 2012-13.

Aruvian's R'search presents a research report on Analyzing the Wine Industry in UK. The report covers the basics of wine, all you would need to know about wines, an overview of the global wine industry, including a SWOT Framework Analysis and a Porter’s Five Forces Strategy Analysis, market statistics, production/consumption data, and much more.

Moving on to section 2, the report analyzes the wine market in the UK. The analysis includes market statistics, production/consumption data, a SWOT analysis, a Porter’s Five Forces Strategy Analysis, data on competition, and much more.

The report profiles some of the leading industry contributors of the UK Wine Industry. A SWOT Framework Analysis of the leading players is also included.

Table Of Contents

Analyzing the Wine Industry in UK
A. Executive Summary

Section 1: Overview of the Global Wine Industry

B. Getting to Know your Wine
B.1 What is Wine?
B.2 History of Wine
B.3 Grape Varieties Used to Make Wine
B.4 Classification of Wine
B.4.1 Classifying by Appellation
B.4.2 Classifying by Vinification Methods and Style
B.4.3 Classifying by Vintage or Varietal
B.5 Vintage Wines
B.6 Wine Tasting
B.7 The Art of Wine Collection
B.8 Health Effects of Wine
B.9 Uses of Wine
B.10 How to Pack and Store Wine

C. Defining the Global Wine Industry

D. Industry Analysis
D.1 Historical Background of the Wine Industry
D.2 Industry Structure
D.3 Development of Global Wine Market
D.3.1 Impact of Globalization
D.3.2 Changes in Demand Behavior
D.3.3 Market Balance
D.4 Global Wine Market Size
D.5 Global Wine Production
D.6 Market Segmentation and Share
D.7 Competition in the Industry
D.8 Distribution
D.9 Industry Forecast

E. Global Wine Industry: SWOT Framework Analysis
E.1 Strengths to Build Upon
E.2 Weaknesses to Overcome
E.3 Opportunities to Exploit
E.4 Threats to Overcome

F. Analyzing Market Trends and Growth Factors

G. Challenges Facing the Global Wine Industry
G.1 New World Supply Imbalance
G.2 Health Issues and Government Regulation
G.3 More Stringent Advertising Regulations
G.4 Declining Wine Consumption in Western Europe
G.5 Excise Tax Increases

Section 2: Analyzing the UK Wine Market

A. Introduction to the UK Wine Market
A.1 Defining the UK Wine Market
A.2 Industry Segmentation
A.3 History of the UK Wine Market
A.4 Determining the Market Size
A.4.1 Total Market Size
A.4.2 Market Size by Segmentation
A.5 Number of Companies in the Market
A.6 Employment Trends
A.7 Wine Variations in the Marketplace
A.8 Wine Distribution
A.9 Off-trade Wine Distribution
A.10 On-trade Wine Distribution
A.11 A Look at Market Growth

B. Analyzing Trends
B.1 Analysis of Market Patterns
B.2 Analysis of Economic Patterns and Influence of the Wine Market

C. UK Wine Market: SWOT Framework Analysis
C.1 Strengths to Build Upon
C.2 Weaknesses to Overcome
C.3 Opportunities to Exploit
C.4 Threats to Overcome

D. Regulatory Framework Governing the Market
D.1 UK Regulations Impacting the Market
D.2 European Union Regulations Impacting the Market

E. Competition in the Industry

F. Exploring the Marketing Tactics in the Market

G. Analyzing the Branding Strategy
G.1 Overview
G.2 Surveying the Market
G.3 Branding by Companies
G.4 Foreign Wines' Branding in the UK

H. UK Wine Market: Porter's Five Forces Strategy Analysis
H.1 Bargaining Power of Buyers
H.2 Bargaining Power of Suppliers
H.3 Competitive Rivalry in the Industry
H.4 Threat of New Entrants
H.5 Threat of Substitutes

I. Issues and Challenges Facing the Industry
I.1 Looking at Brand Extensions
I.2 Producers Keen on Trading Up
I.3 Packaging Issues
I.4 Weather Problems
I.5 Influence of Fashion on the Industry
I.6 Government Issues

J. UK Wine Market: Future Perspective
J.1 Market Outlook
J.2 Economic Influences on the Market
J.3 Future Market Trends

K. Leading Industry Contributors
K.1 Constellation Brands
K.1.1 Corporate Profile
K.1.2 Business Segment Analysis
K.1.3 SWOT Analysis
K.2 Diageo Plc
K.2.1 Corporate Profile
K.2.2 Business Segment Analysis
K.2.3 SWOT Analysis
K.3 Foster's Group
K.3.1 Corporate Profile
K.3.2 Business Segment Analysis
K.3.3 SWOT Analysis
K.4 Pernod Ricard
K.4.1 Corporate Profile
K.4.2 Business Segment Analysis
K.4.3 SWOT Analysis
K.5 Scottish and Newcastle
K.6 Majestic Wine Plc
K.7 Oddbins Ltd

L. Glossary of Terms

List of Figures

Figure 1: Historical Development of the Wine Production and Consumption in the World (1.000 hl)
Figure 2: World Wine Exports Market Share (%) 2012
Figure 3: World Production of Wine by Continent 2012
Figure 4: Global Wine Market Segmentation - Value in USD Million, 2011
Figure 5: Global Wine Market Segmentation on a Global Basis - Value, 2011
Figure 6: Global Wine Market Share (%), 2012
Figure 7: Global Wine Market Distribution - Volume, 2012
Figure 8: Global Wine Market Distribution - Volume, 2012
Figure 9: Global Wine Industry Forecast (in USD Million), 2012-2016

List of Tables

Table 1: Global Wine Market Segmentation - Value (%), 2011
Table 2: Global Wine Market Segmentation - Value in USD Million, 2011
Table 3: Global Wine Market Segmentation on a Global Basis - Value, 2011
Table 4: Global Wine Market Share (%), 2012
Table 5: Global Wine Industry Forecast (in USD Million), 2012-2016
Table 6: Total UK Wine Market by Value and Volume at Current Prices (£ Million at rsp, Million Liters and £), 2008-2012
Table 7: UK Still and Sparkling Wine Sectors by Value at Current Prices
Table 8: Principal Origins of UK Wine Imports by Volume (%)
Table 9: Main Media Advertising Expenditure on Wines (£000)

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