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Social Media: Best Practices and Strategic Use in Patient Recruitment

  • August 2013
  • -
  • Industry Standard Research
  • -
  • 112 pages

One BILLION – with a ‘B’ – Facebook users? That’s one in every seven people on the planet. It is no wonder clinical development professionals are increasingly dipping their toes in the social media waters for patient/ subject recruitment needs. Those who respond to the online study stimuli are certainly interested and motivated. So why don’t social media channels make up 80% of the industry’s patient recruitment strategies?

This report profiles the “ideal trial” for recruitment via social media; quantifies pharma’s use of social media (and other web-based channels; and discusses barriers to adoption, the use of 3rd party service providers, and industry best practices.

What you will learn in this report:

• The characteristics that make a clinical trial a strong or weak fit for social media recruitment
• Adoption of web-based and social media channels into patient recruitment now and through 2015
• Which service providers are making names for themselves in the social media space
• Drug developers’ social media strategies and internal policies for social media use
• The most popular and effective recruitment channels

How you can use this report:

• Benchmark your organization’s use of social media as a tool for patient recruitment
• Identify who has proven leadership in social media patient recruitment (43 service providers included)
• Distinguish where the use of social media for patient recruitment is most effective, and where there remains room for improvement
• Recognize how social media trends are developing and establish your company as a leader

Service Providers Included:

• Accelovance
• Acurian
• Aptiv Solutions
• BBK Worldwide Patient Recruitment
• Blue Chip Patient Recruitment
• Charles River
• Chiltern
• CityList America
• Claire Driscoll Patient Recruitment
• Clariness
• Clinical Ambassadors
• Clinical Connection
• Clinical Site Services
• Clinical Trial Media
• Covance
• DAC Patient Recruitment Services
• DCRI - Duke
• ESTERN Medical, LLC
• Eurofins
• Global Clinical Trial Patients
• HCG (Healthcare Communications Group)
• ICON
• INC Research
• Medelis
• MediciGlobal
• Medpace
• MMG Patient Recruitment
• PAREXEL
• PharmaNet / i3
• PMG Research
• PPD
• PRA
• Premier Research
• PRI (Patient Recruiters International)
• Quintiles
• Radiant Recruitment
• SGS Life Sciences
• Siro Clinpharm
• Synergy Marketing Group
• The Patient Recruiting Agency (TPRA)
• Theorem (formerly Omnicare)
• Treatment Trials
• Worldwide Clinical Trials

Web-based Channels Evaluated:

• Dedicated websites to clinical trials
• Social media
- Army of Women
- Corengi
- Craigslist
- Facebook
- LinkedIn
- Patients Like Me
- Pintrest
- Twitter
- YouTube
• Online advertising
• Direct-to-patient e-mail campaigns
• Display or banner ads on content websites
• Online patient social communities

Table Of Contents

Social Media: Best Practices and Strategic Use in Patient Recruitment
Table of Contents

Copyright and Usage Guidelines 5
Introduction 6
Methodology 7
Respondent Demographics and Qualifications 8
Major sections 11
Study Findings 12
Macro Trends in Patient Recruitment 13
% of time patient recruitment timelines are met 13
Drivers of patient recruitment success 14
Effectiveness of various recruitment resources - CROs, In-house and Specialists 15
Resourcing patient recruitment - Currently and in 2015 16
Service providers used for patient recruitment activities 17
Success of patient recruitment methodologies 18
Trends in the Use of Web-based Channels19
% of patients recruited via web-based channels - Current and 2015 19
Web-based patient recruitment channels used 20
Recent involvement in web-based patient recruitment 21
Web-based channel satisfaction 22
Lessons Learned from Recent Experiences 23
Trends in the Use of Social Media 24
Respondent companies' strategies toward social media 24
Organizational policies for use of social media 25
Penetration of social media into clinical trials: Past, Present, Future 26
Organizational barriers to social media adoption 27
Social media platform use 28
Satisfaction with social media platforms 29
Likelihood of using social media platforms again 29
Use of 3rd Party Service Providers for Recruiting via Social Media 30
Leaders in the field of social media patient recruiting 30
Usage of service providers for social media recruiting services 31
Service provider Satisfaction, Willingness to Recommend, Likelihood to Use Again 32
Characteristics of Well- and Poorly-Suited Studies for Social Media Use 33
Strong and Poor Fit Characteristics 33
Study Data 35
Respondent Demographics and Eligibility 36
Respondent companies 36
Respondent location37
Respondent department 37
Respondent responsibility 38
Respondent project management responsibilities 39
Respondent study sourcing responsibilities 40
Respondent job title 40
Respondent's recent clinical trial activity 41
Responsibilities within patient recruitment 41
Macro Trends in Patient Recruitment - Supporting Data 42
CROs' influence over patient recruitment strategy 42
Resourcing patient recruitment - Currently and in 2015 43
Effectiveness of various recruitment resources - CROs, In-house and Specialists 44
Service providers used for patient recruitment activities 45
Drivers of patient recruitment success 47
% of time patient recruitment timelines are met 47
Success of patient recruitment methodologies 48
Top patient recruitment and retention strategies 49
Trends in the Use of Web-Based Channels - Supporting Data 50
% of patients recruited via web-based channels - Current and 2015 50
Recent involvement in web-based patient recruitment 51
Product development phase 52
Product therapeutic area 52
Product indication 53
Patient recruitment regions 55
Contribution of web-based channels to recent study 56
Web-based patient recruitment channels used 56
Web-based channel satisfaction 57
Learnings from Recent Experiences 58
Deal breakers for use of web-based recruitment 63
Trends in the Use of Social Media - Supporting Data 67
Respondent companies' strategies toward social media 67
Organizational policies for use of social media 67
Explanation of policies for social media patient recruitment 68
Penetration of social media into clinical trials: Past, Present, Future 71
Social media patient recruitment advantages 72
Organizational barriers to social media adoption 77
Operational barriers to social media adoption 78
Recommended social media platforms 80
Social media platform use 81
Satisfaction with social media platforms 82
Likelihood of using social media platforms again 83
Usage of geo-tracking social network sites 83
Individual geo-tracking social network sites used84
Use of 3rd Party Service Providers for Recruiting via Social Media - Supporting Data 85
Leaders in the field of social media patient recruiting85
What drives their leadership?86
Usage of service providers for social media recruiting services 89
Satisfaction with service providers used 90
Willingness to recommend service provider 92
Likelihood of using service provider again94
Characteristics of Well- and Poorly-Suited Studies for Social Media Use - Supporting Data 96
Patient Characteristics 96
Therapeutic Areas 97
Product Characteristics 98
Disease Characteristics 98
Sample Size Characteristics 99
Study Phase99
Resourcing Strategy 100
Geographic Characteristics 100
Study Complexity101
Number of Sites101
Site Characteristics102
Involvement of Patient Advocacy Groups 102
Study Length 103
Other Factors in Appropriate Use 104
About Industry Standard Research 108






Companies Mentioned

Accelovance
Acurian
Aptiv Solutions
BBK Worldwide Patient Recruitment
Blue Chip Patient Recruitment
Charles River
Chiltern
CityList America
Claire Driscoll Patient Recruitment
Clariness
Clinical Ambassadors
Clinical Connection
Clinical Site Services
Clinical Trial Media
Covance
DAC Patient Recruitment Services
DCRI - Duke
ESTERN Medical, LLC
Eurofins
Global Clinical Trial Patients
HCG (Healthcare Communications Group)
ICON
INC Research
Medelis
MediciGlobal
Medpace
MMG Patient Recruitment
PAREXEL
PharmaNet / i3
PMG Research
PPD
PRA
Premier Research
PRI (Patient Recruiters International)
Quintiles
Radiant Recruitment
SGS Life Sciences
Siro Clinpharm
Synergy Marketing Group
The Patient Recruiting Agency (TPRA)
Theorem (formerly Omnicare)
Treatment Trials
Worldwide Clinical Trials

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