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Social Media: Best Practices and Strategic Use in Patient Recruitment

  • August 2013
  • 112 pages
  • Industry Standard Research
Report ID: 2003875

Summary

Table of Contents

One BILLION – with a ‘B’ – Facebook users? That’s one in every seven people on the planet. It is no wonder clinical development professionals are increasingly dipping their toes in the social media waters for patient/ subject recruitment needs. Those who respond to the online study stimuli are certainly interested and motivated. So why don’t social media channels make up 80% of the industry’s patient recruitment strategies?

This report profiles the “ideal trial” for recruitment via social media; quantifies pharma’s use of social media (and other web-based channels; and discusses barriers to adoption, the use of 3rd party service providers, and industry best practices.

What you will learn in this report:

• The characteristics that make a clinical trial a strong or weak fit for social media recruitment
• Adoption of web-based and social media channels into patient recruitment now and through 2015
• Which service providers are making names for themselves in the social media space
• Drug developers’ social media strategies and internal policies for social media use
• The most popular and effective recruitment channels

How you can use this report:

• Benchmark your organization’s use of social media as a tool for patient recruitment
• Identify who has proven leadership in social media patient recruitment (43 service providers included)
• Distinguish where the use of social media for patient recruitment is most effective, and where there remains room for improvement
• Recognize how social media trends are developing and establish your company as a leader

Service Providers Included:

• Accelovance
• Acurian
• Aptiv Solutions
• BBK Worldwide Patient Recruitment
• Blue Chip Patient Recruitment
• Charles River
• Chiltern
• CityList America
• Claire Driscoll Patient Recruitment
• Clariness
• Clinical Ambassadors
• Clinical Connection
• Clinical Site Services
• Clinical Trial Media
• Covance
• DAC Patient Recruitment Services
• DCRI - Duke
• ESTERN Medical, LLC
• Eurofins
• Global Clinical Trial Patients
• HCG (Healthcare Communications Group)
• ICON
• INC Research
• Medelis
• MediciGlobal
• Medpace
• MMG Patient Recruitment
• PAREXEL
• PharmaNet / i3
• PMG Research
• PPD
• PRA
• Premier Research
• PRI (Patient Recruiters International)
• Quintiles
• Radiant Recruitment
• SGS Life Sciences
• Siro Clinpharm
• Synergy Marketing Group
• The Patient Recruiting Agency (TPRA)
• Theorem (formerly Omnicare)
• Treatment Trials
• Worldwide Clinical Trials

Web-based Channels Evaluated:

• Dedicated websites to clinical trials
• Social media
- Army of Women
- Corengi
- Craigslist
- Facebook
- LinkedIn
- Patients Like Me
- Pintrest
- Twitter
- YouTube
• Online advertising
• Direct-to-patient e-mail campaigns
• Display or banner ads on content websites
• Online patient social communities

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