1. Market Research
  2. > Internet Business Market Trends

Social Media: Best Practices and Strategic Use in Patient Recruitment

  • August 2013
  • 112 pages
  • Industry Standard Research
Report ID: 2003875


Table of Contents

One BILLION – with a ‘B’ – Facebook users? That’s one in every seven people on the planet. It is no wonder clinical development professionals are increasingly dipping their toes in the social media waters for patient/ subject recruitment needs. Those who respond to the online study stimuli are certainly interested and motivated. So why don’t social media channels make up 80% of the industry’s patient recruitment strategies?

This report profiles the “ideal trial” for recruitment via social media; quantifies pharma’s use of social media (and other web-based channels; and discusses barriers to adoption, the use of 3rd party service providers, and industry best practices.

What you will learn in this report:

• The characteristics that make a clinical trial a strong or weak fit for social media recruitment
• Adoption of web-based and social media channels into patient recruitment now and through 2015
• Which service providers are making names for themselves in the social media space
• Drug developers’ social media strategies and internal policies for social media use
• The most popular and effective recruitment channels

How you can use this report:

• Benchmark your organization’s use of social media as a tool for patient recruitment
• Identify who has proven leadership in social media patient recruitment (43 service providers included)
• Distinguish where the use of social media for patient recruitment is most effective, and where there remains room for improvement
• Recognize how social media trends are developing and establish your company as a leader

Service Providers Included:

• Accelovance
• Acurian
• Aptiv Solutions
• BBK Worldwide Patient Recruitment
• Blue Chip Patient Recruitment
• Charles River
• Chiltern
• CityList America
• Claire Driscoll Patient Recruitment
• Clariness
• Clinical Ambassadors
• Clinical Connection
• Clinical Site Services
• Clinical Trial Media
• Covance
• DAC Patient Recruitment Services
• DCRI - Duke
• ESTERN Medical, LLC
• Eurofins
• Global Clinical Trial Patients
• HCG (Healthcare Communications Group)
• INC Research
• Medelis
• MediciGlobal
• Medpace
• MMG Patient Recruitment
• PharmaNet / i3
• PMG Research
• Premier Research
• PRI (Patient Recruiters International)
• Quintiles
• Radiant Recruitment
• SGS Life Sciences
• Siro Clinpharm
• Synergy Marketing Group
• The Patient Recruiting Agency (TPRA)
• Theorem (formerly Omnicare)
• Treatment Trials
• Worldwide Clinical Trials

Web-based Channels Evaluated:

• Dedicated websites to clinical trials
• Social media
- Army of Women
- Corengi
- Craigslist
- Facebook
- LinkedIn
- Patients Like Me
- Pintrest
- Twitter
- YouTube
• Online advertising
• Direct-to-patient e-mail campaigns
• Display or banner ads on content websites
• Online patient social communities

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Social Media in Pharma

  • $ 5000
  • Industry report
  • March 2017
  • by Datamonitor Healthcare

Social Media in Pharma Social media covers a range of different online, interactive sites, such as Facebook and Twitter, and these different platforms have a considerable reach and following, with many ...

Global Online Video - Communications Technology

  • $ 4950
  • Industry report
  • February 2017
  • by Global Industry Analysts

This report analyzes the worldwide markets for Online Video in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest ...

Global Stock Images Market - Strategic Assessment and Forecast 2017-2022

  • $ 3500
  • Industry report
  • April 2017
  • by Beige Market Intelligence

The report “Global Stock Images Market – Strategic Assessment and Forecast 2017–2022” considers the present scenario of the global stock images market and its strategic assessment for the period ...


Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.