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Advertising Agencies in China

  • October 2015
  • -
  • Ibisworld
  • -
  • 35 pages

Advertising Agencies in China

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Beijing Dentsu Advertising Co., Ltd.

Saatchi & Saatchi China

Leo Burnett Shanghai Advertising Co., Ltd.

Shanghai Advertising Co., Ltd.

AVIC Culture Co., Ltd.

Table Of Contents

Advertising Agencies in China


Industry Definition
Main Activities
Similar Industries
Additional Resources

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization


Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

Industry Data
Annual Change
Key Ratios


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