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Global Public Relations Agencies

  • March 2015
  • -
  • Ibisworld
  • -
  • 33 pages

Global Public Relations Agencies

Media fragmentation, strong growth in several emerging markets and recovering advertising budgets have driven revenue growth in the Global Public Relations Agencies industry over the five years to 2015. Additionally, expanding household incomes in emerging markets and the need for political and business organizations to manage their reputations online will be the main drivers of growth during the next five years. As the global economy continues to pick back up, revenue will grow. Social media campaigns and specialist firms will be an increasingly central part of the industry in the next five years.

Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table Of Contents

Global Public Relations Agencies

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON

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